Mass Market Italian retailing group COIN announced the opening of its 4.000 sqm luxury concept store entitled EXCELSIOR in downtown Milan, a space formerly occupied by the Excelsior Cinema. The official opening is planned with the occasion of the Vogue Fashion’s Night Out on September 15th.
Following an investment of 30 million euros and the signature of genious architect Jean Nouvel, Gruppo Coin (owner of Excelsior) aims to position Excelsior at THE iconic luxury shopping hub of Milan.
Spread of seven floors in two building structures the new Excelsior luxury shopping concept store feaures fashion, accessories, jewellery, beauty, interior design and find food. Manolo Blahnik, Tiffany & Co. and Valextra benefit from shop in shop representation, and fashion brands include Alberta Ferretti, Chloe, Valentino, Balmain, Nina Ricci.
Under the guidance of Chef Davide Oldani, “Eat’s Store” restaurant is set to become a hot spot in gastronomy with an innovative concept, the restaurant being divided in three areas, from fine take away to slow food. Gourmet French patisserie Laduree completes the food & beverage offering of Excelsior Milan.
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