Following a successful initial collaboration at Harrods FENDI CAFFE and Peekaboo Bar pop-up, FENDI‘s Prefall 2020 Collection designed by Silvia Venturini Fendi, sees the return of Los Angeles-based visual artist Joshua Vides, bringing a touch of dynamic, free spirited Californian vibe.
Known worldwide for his unique black & white marker style, Joshua Vides applies a cartoon-like treatment to FENDI’s women’s, men’s and kid’s ready-to-wear and accessories pieces, in a collection dubbed “California Sky”.
In keeping with his signature style, Joshua Vides worked a black & white color palette including his trademark marker style, peppered by sky blue and wisteria violet touches, to create charming 3D, tromp-l’oeil effects by mapping the seams and edges of a range of urban and resort styles.
He also reinterpreted a vibrant, whimsical floral allover motif and reworked the FENDI Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance.
The result is a collection that includes from street-savvy nylon windbreakers, embossed cycling shorts, compact knits and printed denim pants to luxurious featherweight fur coats and cardigans, reversible padded blousons, perforated leather jackets, as well as a selection of elegant evening styles crafted from a textured cloqué jacquard fabric. For beach escapes, kaftans and poplin shirtdresses are shown next to beachwear and activewear for an energetic, dynamic vibe.
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