London architectural studio Sybarite has paid tribute to Ferrari’s legacy with a lifestyle concept store. It combines 21st-century Italian design with sensual curves and a sophisticated mood, in a nod to the marquee’s Italian heritage.
Designed across a single open-plan floor in a 1980s building in Maranello in Northern Italy, where Ferrari’s factory is located, the store is all set to open on 13 June along with the launch of Ferrari’s first fashion collection.
The installation of the brand’s Cavallino logo sits at the store entrance, along with a mind map-inspired installation, cylindrical columns, a wall of white bricks, and several other interesting design aspects.

Ferrari new lifestyle store in Maranello, Italy
On the exterior, the store features a colonnaded terracotta façade which boasts references to the traditional color of the roofs of Modenese houses and the historic domes in Italian architecture. The interior, on the other hand, features winding forms along with glossy red and white surfaces.

Ferrari new lifestyle store in Maranello, Italy
Commenting on it, Sybarite co-founder Simon Mitchell in a statement, said, “The ripple of the glass gives the sense of speed and movement, its ribbon-like form is a direct reference to the cars moving swiftly around the Fiorano Ferrari Circuit.”
He further added, “The curve of the glass invites the customer into space from the exterior. The signature opaque red gradient denotes velocity and is a nod to ‘race red’ (Rosso Corsa) well known to Ferrari enthusiasts.”

Ferrari new lifestyle store in Maranello, Italy
More from NEWS
Bluestar Alliance acquires Palm Angels, founder steps down
Bluestar Alliance, the global brand management company that owns, manages, and markets premium fashion, lifestyle, and consumer brands, has acquired …
BRIONI opens new flagship boutique in Tokyo
Italian luxury house of BRIONI has recently relocated its store in Tokyo‘s bustling Ginza shopping district to new premises. The interior design, created …
Emporio Armani opens new pop-up concept at Selfridges London (The Corner Shop)
Inspiration for the new EMPORIO ARMANI pop-up at Selfridges comes from the label’s concept store in Milan, which reopened last September …