World of Hyatt’s Andaz brand joins forces with (RED) to create unforgettable experience in West Hollywood. The Andaz hotel brand brand today announced a first-of-its-kind collaboration with (RED) – the AIDS organization founded by Bono and Bobby Shriver. Acclaimed designer and longtime (RED) supporter Jonathan Adler designed and outfitted an all-new (ANDAZ)RED Suite at Andaz West Hollywood. This is one of the many experiences offered by the recently launched World of Hyatt platform.
“We’ve been looking for an opportunity to work with (RED) for some time as it’s an organization that aligns with our purpose of care. Given the history of Andaz West Hollywood, starting our collaboration here made a lot of sense,” said Maryam Banikarim, global chief marketing officer for Hyatt. “Back in the day, this hotel was nicknamed the Riot House because rockers stayed and partied here. The property’s rock legacy and the fact that the Andaz brand is all about creativity and local inspiration made it a perfect fit for (RED).”
In addition to Jonathan Adler’s “rock ‘n roll meets chic glamour” design, the (ANDAZ)RED Suite is also home to an inspirational custom mural crafted by artist and (RED) collaborator, Kelsey Montague.
“This is so exciting for (RED) – our work with the Andaz brand brings to life the very best of creativity and commerce in the beautiful new (ANDAZ)RED Suite. We’re grateful to the Andaz team for converting their generosity, smarts and talent into a fabulous and fun guest experience that also supports the fight against AIDS. Huge thanks also to Jonathan and Kelsey for making the space come alive in such a great way,” said Deb Dugan, (RED)’s CEO.
“I’ve worked with (RED) for years – what they do is incredible. And hotels are my favorite spaces to design, so when I got the chance to combine the two, my chakras began to tingle,” said Jonathan Adler. “And working with the Andaz team has been a dream. They understand that design doesn’t have to just look good, it can also do good.”
The (ANDAZ)RED Suite will be available for booking beginning March 10, 2017 at Andaz West Hollywood. With every booking, 30 percent of the room rate will go to support (RED)’s fight against AIDS
More from CONCIERGE
Following a series of award-winning design and renovation projects last year, Belmond this week revealed details of seven highly distinctive developments across …
From South Beach to San Francisco, Flavor by Loews Hotels has now launched in 21 destinations across the Loews Hotels portfolio, partnering …