For the third year in a row, L’Oréal Paris was ranked first in Brand Finance‘s annual list of the most valuable cosmetics brands, with a total brand value of $13.7 billion according to the UK-based consultancy’s Royalty Relief methodology, which determines the value a company would be willing to pay to license its brand as if it did not own it. The amount is a record for the industry.
L’Oréal Paris is performing well in three key respects: it is investing in trends and technology; it is innovating digitally; and it continues to inspire trust,” said cosmetics analyst Emilie Milton-Stevens. It also scored a 91.5 out of 100 on the firm’s Brand Strength Index, based on indicators like familiarity, investment, social responsibility, consideration, loyalty and preference. Other L’Oréal brands in the top 20 include Garnier (#7), Maybelline (#13) and Lancôme (#14).
As for Estée Lauder, which recently launched the Estée Edit and reported an 11 percent growth in makeup sales in the first quarter, the brand moved up a spot to #9. Clinique (#4) and MAC (#20), both owned by Estée Lauder Companies, were also among the top 20. Below is the top 10 ranking.
1. L’Oréal Paris: $13.69 billion
2. Gillette: $7.18 billion
3. Nivea: $6.17 billion
4. Clinique: $5.96 billion
5. Chanel: $5.80 billion
6. Neutrogena: $5.70 billion
7. Garnier: $4.81 billion
8. Pantene: $4.80 billion
9. Estée Lauder: $4.17 billion
10. Dove: $4.10 billion
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