Four Seasons Hotels and Resorts, announced Four Seasons Pop Down Hong Kong, the fourth in a global series of immersive events, will arrive in Hong Kong on 30 March. The excitement will kick-off with an invitation-only event, followed by a two-day consumer activation in the heart of the city’s Central district.
Since the launch of the concept in 2017, #FourSeasonsPopDown has transformed unexpected venues in Toronto, Philadelphia and Miami, celebrating world class cuisine, masterful mixology and immersive Four Seasons experiences. The fourth instalment in Hong Kong will combine Four Seasons talent, creativity and passion to create a unique experience that captures the excitement of one of Asia’s most dynamic cities.
“Four Seasons Pop Down is inspired by the talent and creativity of our people, serving as a testament to the artistry and craftsmanship that defines Four Seasons the world over,” says Peter Nowlan, Chief Marketing Officer, Four Seasons Hotels and Resorts. “Whether you are experiencing the event firsthand or engaging with our content online, each Four Seasons Pop Down is an opportunity to stretch our imagination, creating unexpected ways for guests and consumers to connect with our brand, and Pop Down Hong Kong will be no exception.”
Beginning with a one-night, invitation-only experience on Saturday, 30 March, Four Seasons Pop Down Hong Kong will transform a vacant street-level storefront in Pacific House in the heart of the Central district. Playing with perception and illusion and the notion that “nothing is as it seems” to dazzle the senses, Four Seasons Pop Down Hong Kong will bring together a world-class collection of artisans from hotels and resorts around the globe to curate the evening’s interactive food and beverage experience.
The award-winning Four Seasons chefs joining forces for this unforgettable collaboration include Chefs Chan Yan Tak of Lung King Heen at Four Seasons Hotel Hong Kong, Guillaume Galliot of Caprice at Four Seasons Hotel Hong Kong, Simone Zanoni of Four Seasons Hotel George V, Paris, Marshall Allen Röth of Four Seasons Hotel Abu Dhabi at Al Maryah Island, and Anchalee Luadkham of Four Seasons Resort Chiang Mai.
Serving up handcrafted cocktails to complement the culinary offering are master mixologists Lorenzo Antinori of Four Seasons Hotel Hong Kong, and Keith Motsi of Four Seasons Hotel Seoul. Joining them behind the bar will be star mixologist Philip Bischoff, most recently of the globally renowned Manhattan Bar in Singapore, who is leading the bar program at the new Four Seasons Hotel Bangkok at Chao Phraya River opening later this year.
To round out the menu, expertly plated desserts will surprise and delight at the hands of Pastry Chefs Yusuke Aoki of Four Seasons Resort Bali at Jimbaran Bay, Chris Ford of Beverly Wilshire, A Four Seasons Hotel, and Lorenzo Sollecito of Four Seasons Hotel Jakarta.
A Four Seasons First: Four Seasons Pop Down Bakery Hong Kong
As part of the Four Seasons Pop Down Hong Kong experience, everyone is invited to join Four Seasons at Pacific House on 1 and 2 April, 2019 for a unique lunch hour indulgence. For two days only, Four Seasons Pop Down Bakery will open its doors starting at 11:30 am where Chef Chan Yan Tak will serve his famous pineapple pork buns and baked cream custard puffs among floral creations by Tokyo-based and internationally acclaimed celebrity floral artist Nicolai Bergmann.
This will mark the first time that Chef Tak has made his delicacies available outside of Lung King Heen, the world’s first Chinese restaurant to be granted a Michelin three-star rating. While supplies last, visitors to the bakery will receive the complimentary treats in a custom-designed takeaway box adorned with artwork by local illustrator Don Mak, and are encouraged to share the exclusive experience on social media with #FourSeasonsPopDown.
Four Seasons Pop Down Hong Kong is the fourth in an innovative series of immersive global events in unexpected locations, each with unique themes brought to life by a selected team of Four Seasons artists and visionaries from around the world. Four Seasons Pop Down was launched in Toronto in 2017, followed by Philadelphia in September 2018 and Miami in December 2018. Following the Hong Kong event in March and April 2019, the series will continue with the next Pop Down in London in late 2019.
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