LVMH owned Parisian based luxury jeweller Maison FRED is pleased to announce the opening of its new store in Beijing at China World Mall. Sun-infused creations are now illuminating the new store. The store features the complete range of jewellery and accessories pieces for both men and women.
Fan ChengCheng becomes FRED first China brand Spokesman. He is the symbol of the “in the now” spirit of the brand. He shared his understanding of FRED jewellry, “FRED is a modern jewellry brand from France, which also have men’s collection, offering something more cool, elegant and always fashionable. FRED is my best partner on stage and in my daily life. With my Force 10 bracelet, I feel brave, strong and confident.”
At the same time, he said that FRED is a very special brand for him, and sharing common values: like his personality and joy of life spirit, he always insists on being himself enthusiastic towards life.
Hong Kong’s Charles Leung is the first person of Asian descent to hold a global CEO post within the luxury conglomerate (LVMH), as head of heritage jewellery line Fred. He believes Fred’s future growth lies with the next generation. He also has his sights set on expanding in Asia.
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