Michael Burke, CEO of FENDI confirmed in a recent interview the relaunch in 2010 of the men’s line which was stopped earlier this year. Following the success of the F Factory cultural and commercial temporary concept in Miami, FENDI will carry the concept in most of its flagship stores. The F Factory concept will focus on one-off bespoke products aimed at briging new effervescence to the Fendi stores.
Mr Burke also announced the brand is advanced stages of analyzing the project of a FENDI HOTEL which would be developed in the building which currently houses the company headquarters in Rome. The hotel would have up to 50 rooms entirely designed by Fendi. This would be the first hotel project of the LVMH Group which owns Fendi.
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