Giorgio Armani is celebrating the reopening of its store on London’s Sloane Street, now a combined Giorgio Armani and Armani/Casa boutique.
The store underwent significant renovations to become the first Giorgio Armani location in the world to house the two brands in boutiques that are adjacent to each other and interconnected.
They spread over a combined 1,000 sqm and were designed as a new concept, devised by Giorgio Armani in collaboration with his team of architects. The boutiques feature dedicated signage and benefit from a total of five display windows.
Armchairs, rugs, lamps and upholstery from the brand’s furniture line in wood, metal and resin appear throughout the boutiques, while marble and onyx floors pair with the printed silk of the walls. Meanwhile, mother-of-pearl finishes on the doorways give a luxurious touch.
The interior of the Armani/Casa boutique draws on the same colour palette as the clothing store to ensure continuity and providing a fluid, natural transition between the two boutiques.
More from NEWS
As demand for personalisation pervades the luxury industry, Italian luxury menswear brand Brioni, owned by Kering Group, has launched a …