Situated in the luxury fashion hub of New Bond Street, the new GIVENCHY flagship store in London occupies not one but two 18th century properties at New Bond Street. Inside, you’ll find pastel wall colours, reminiscent of 18th century bourgeois decor, with ceilings and floors embellished by gypsum and floor-to-ceiling mirrors.
Pink interiors colour the Essential Room, home to women’s ready-to-wear, shoes and evening-wear, accessed via a striking and vibrant scarlet staircase, whilst it’s satiny light green walls and a wooden ceiling that characterises the menswear department.
Currently housing the label’s Spring/Summer 2019 collections, Givenchy says it’s their ‘sophisticated, slightly transgressive “Night Noir” attitude’ that shines through the London store.
The decision to open a store in London makes sense for the house, which is run by Birmingham-born designer Waight Keller, a fact which Givenchy chief executive, Philippe Fortunato, said was important: “She is very passionate about bringing the couture savoir-faire to her home country.”
“London is one of these international cities where you want to have a strong statement because it’s a fashion capital of the world… where the trendy, fashion savvy customers are gravitating,” he said “Brexit or no Brexit, it’s a must-have as a retail destination.” Givenchy is owned by French luxury giant LVMH
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