French luxury fashion house Givenchy (owned by LVMH) has recently confirmed ambitious plans to step up its retail expansion with 26 new mono-brand stores planned for 2014. Givenchy’s existing store network comprises 20 directly operated storess and 53 franchised mono-brand stores. Priority locations include: New York, Las Vegas, Miami, London, Rome and Milan.
Givenchy will continue expansion in China, Southeast Asia and Japan, where Givenchy recently lease for a freestanding unit on Omotesando in Tokyo. At present, Europe accounts for 42 percent of the business, China 18 percent, Asia-Pacific 14 percent, America 12 percent, the Middle East 7 percent, Japan 4 percent and the rest of the world 3 percent.
Givenchy recently opened a 4,000-square-foot flagship at 36 Avenue Montaigne in Paris, designed by Tisci and French interior architect Joseph Dirand, is the latest iteration of Givenchy’s “box” retail concept, a wink to the black packaging founding couturier Hubert de Givenchy used to dispatch his high-fashion creations.
The new store contains Givenchy’s first proper shoe salon, decked out in green-veined Carrara marble, to showcase just one rapidly developing category. Others include costume jewelry, propped on rugged slabs of gray lava stone, and small leather goods, showcased atop thick felt in a sleek glass-and-metal plinth.
adapted from WWD
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