Marc Jacobs and Charlotte Rampling take the spotlight for Givenchy’s Spring/Summer 2020 campaign. Revisiting its signature “couple” theme, the French fashion house celebrates individualistic beauty and the self-assured attitude emblematic of Givenchy. Capturing Jacobs and Rampling together and individually, the campaign juxtaposes masculine tailoring with feminine pieces and prints.
Shot by famed photographer Craig McDean, the campaign showcases the New York-based designer and Paris-based actress’ strength and character in “Givenchy sitting” style of portraiture. Dressed in contrasting black and white, Rampling folds Givenchy’s Bond shopper bag under her arm, while Jacobs, dressed in a patterned, form-fitting shirt, carries an over-sized waist bag. With mystery, elegance and sophistication, the duo highlight a range of Givenchy’s accessories, including this season’s star handbag, ID93, in yellow suede and the Mystery bag in cognac leather.
In the campaign’s accompanying video, Rampling offers Jacobs a master class in the dramatic arts. The actress plays along with Jacobs’ extravagant, over-the-top acting skills, even using a Givenchy heel as a telephone in a humorous scene.
The new ad campaign was unveiled days after Givenchy took the limelight at Paris Haute Couture Week (Spring Summer), Clare Waight Keller staging an exquisite collection inspired by Hubert de Givenchy’s archive.
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