Christian Louboutin and Gucci, have both recently opened new boutiques at the Birmingham Selfridges store. Louboutin, has launched an art deco-themed boutique and its red-soled shoes now sit alongside other luxury brand exclusives to the region including Tiffany, Louis Vuitton, Jimmy Choo and Burberry.
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Also investing in the Birmingham store is Gucci, whose London Selfridges store is a magnet for tourists and is busy from the moment the store opens. The brand is now also retailing its shoes, accessories and fashion at the Birmingham location. And while Birmingham may not have quite the same level of tourist flow as London, as the UK’s second largest city and a key business destination, its appeal for luxury brands is very clear.
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Selfridges in Birmingham has seen plenty of development in recent periods from the opening of its Shoe Galleries, to a number of designer brands debuting boutiques there.
But the Selfridges spend in Birmingham pales into insignificance compared to the many millions being spent on the accessories project at the London location.
This month, the retailer completed the worlds largest accessories hall with the launch of the UK’s biggest eyewear destination, as well as The Progressive Edit and Dover Street Market jewellery.
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