Gucci and Tencent will reveal in the present day that they’ve partnered “to determine a framework that can stimulate innovation and management in digital methods spanning the Web of Issues, Synthetic Intelligence, Information Science, Sensible Retail, Content material Technology and Digital Thought Management,” the businesses mentioned in a joint assertion.
The initiative born from the brand new partnership is the primary native content material challenge produced by Tencent for a luxurious model. This features a four-part co-created brief movie sequence referred to as “Gucci Inspiration Map.”
The movie pairs a global group of abilities, who’re associates of the home and near inventive director Alessandro Michele: Chinese language actress and singer Chris Lee, ambassador for Gucci timepieces and jewellery in Asia; Fiammetta Terlizzi, communications and exterior relations of Biblioteca Angelica, the beautiful 17th-century public library in Rome that holds round 180,000 manuscripts and 1,100 broadsides, and which is taken into account the oldest public library in Europe together with the Biblioteca Ambrosiana in Milan
Also part are: Valentina La Rocca, co-owner, antiquarian and inventive director of Antica Libreria Cascianelli, a storied Roman bookshop pricey to Michele; actor Wu Lei; Adrian Kozakiewicz, German insect breeder; Chinese language actress Ni Ni, who in 2017 was named eyewear ambassador for Gucci in Asia, and Girl Laura.
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