Last April, on the occasion of the publication of the quarterly data, Gucci had anticipated a reduction of its wholesale distribution, but few expected that the commercial strategy would lead to a cut of 70% of the Italian multi-brand customers. In fact, the number of indirect partners of Gucci will drop from 110 to only 38 next season.
“Exclusivity will be the parameter more than ever” said Jean Marc Duplaix, the Managing Director of Gucci’s parent company, Kering Group. And so it was, because the remaining customers are those capable of guaranteeing Gucci either innovative content within the store or an absolutely strategic geographical location.
The cut to the wholesale is part of a commercial policy already started for several seasons, to better control the management of lower prices: Gucci has already greatly reduced the incidence on this channel, since now 85% of sales it is generated by direct retail. The Italian luxury brand is expected to further reduce its wholesale distribution including markets such as the U.S.
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