Italian luxury fashion brand Gucci has placed the spotlight on jewellery and watches this Christmas with a dedicated pop-up in London’s Westfield, White City. The retail space, which is the first of its kind for Gucci, features a new dusty blue colour concept designed to showcase its jewellery and timepieces.
The brand says the pop up has been createcd to represent a ‘cabinet of curiosities’, and pays homage to the Gucci codes that distinguish the House’s new aesthetic vision.
The concept uses blocks of colour to place the latest watches and jewellery firmly in the spotlight. The counters, wallpaper, and carpet are all adorned with a cool shade of blue, offset by elegant pale pink and pistachio tower displays and touches of tactile jewel-tone velvet. Sharp black lines, discreet steel studs, shining curved glass surfaces, and illuminated logos add a modern touch.
The pop up raises the prospect of a Gucci watch and jewellery shop-in-shop concept being created that could be franchised out to retail partners across the UK.
Gucci jewellery pop-up at Westfield London
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