Six years after Alessandro Michele’s first cruise runway show for Gucci in New York City at the Dia-Art Foundation, the designer is planning to return to the U.S. Gucci will showcase upcoming collection with physical audience in Los Angeles on November 3.
The show will coincide with the occasion of the 10th LACMA Art+Film Gala, taking place on November 6, for which Gucci is the founding and presenting sponsor.
Over the previous five years Michele had taken the brand’s cruise collections to different locations, all historically and culturally charged. In addition to the Dia Art Foundation the venues included the Cloisters of Westminster Abbey in London; the Palatine Gallery in Palazzo Pitti in Florence; the Promenade Des Alyscamps in Arles, and the Capitoline Museums in Rome.
Michele, however, has now changed the pace of Gucci’s collections. In 2020, five years after his debut at the fashion house, in the midst of the global pandemic, the designer decided to abandon what he has called “the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story.” He conceived new names for the collections, inspired by the music world.
After Epilogue, the conclusive chapter of Michele’s previous narrative, presented in July last year during Milan Digital Fashion Week, Michele directed with Gus Van Sant a series of seven episodes for his collection “Ouverture of Something That Never Ended” shown in November 2020, tapping the likes of Billie Eilish, Harry Styles and Florence Welch, among others.
Last month, in a first step in the year marking Gucci’s centenary, Michele presented his “Aria” collection through a film he once again directed, this time with Floria Sigismondi, revisiting a number of the brand’s signature designs, from the Bamboo bag to the Flora motif, and introducing an unusual collaboration with Balenciaga.
The Gucci ”Aria” collection will be shown in Shanghai later this spring.
Gucci Epilogue 2021
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