Harrods has just opened a charity pop-up shop for a month featuring donations from its own rails and also from shoppers who have given high-end designer items that have been worn only once or twice.
It will be one of the most upscale charity shops ever and will also be the venerable retailer’s first standalone charity store in its almost two-century history.
It follows the retailer earlier working with Vetements to raise awareness of fashion waste that saw the cult label piling up unused and unwanted clothes in Harrods’ windows.
The new charity initiative is a collaboration with the NSPCC and has been dubbed Fashion Re-told. Labels donated by Harrods itself will include Paul Smith, Mulberry and Peter Pilotto with the offer set to span multiple categories including womenswear, menswear, kidswear, and accessories.
Prices will be keen but not dirt cheap with the Evening Standard saying that a Missoni skirt would cost around £100, and a Max Mara dress would start at £200, as would new handbags.
The store will be staffed by volunteers from both Harrods and the NSPCC, with the retailer’s MD Michael Ward, who came up with the original idea, saying it could happen more frequently if it’s a success
More from NEWS
As demand for personalisation pervades the luxury industry, Italian luxury menswear brand Brioni, owned by Kering Group, has launched a …