Harry Styles’ brand Pleasing announces a brand new pop-up at London’s Selfridges department store. The decision to open at Selfridges stems from Pleasing’s success with a fragrance pop-up at the Corner Shop last year.
Harry Styles founded his brand Pleasing in 2021 and described it as “finding those little moments of joy and showing them to people”. Pleasing stocks everything from psychedelic nail polish to sensual fragrances to striking, colourful knits.
In April, Pleasing set up a beauty pop-up in Austin TX, titled ”Pleasing Saloon”

Harry Style’s brand PLEASING launches pop-up at Selfridges in London
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