HERMES has been proudly defying any traditional marketing & communications, with surprise initiatives that included a carnival on Wall Street or most recently a restaurant in London for a day to showcase the latest men’s collections.
In keeping with another Hermes ‘tradition’ is for the luxury Parisian brand to invite select media and customers to an entirely secretive trip. Earlier this week, the invitees gathered at Paris’ Charles de Gaulle Airport where they checked in for a flight without knowing the destination. The panel displayed ‘Ville Mystere’ (mystery destination) ‘A la poursuite des reves’ (In search of dreams’) .
The destination was revealed to guests from all over the world once they were all on board a chartered plane which served Business Class meals. The secretive destination was Norway but the real surprise was the fjord of Tromsø where all guests were accommodated in tents. Barbecues were set up and various hiking trips.
The highlight of the trip was the magical phenomenon of ‘white nights’ which is created by the sun reflecting off atmospheric particles. White nights are actually bright nights.
Hermes has not made any announcements, simply just posting on its Instagram stories spectacular photos of the all- day sun in Norway
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