The LXR name will probably be obscure to hotel guests, but may ring a bell for students of private equity investments in the hospitality industry. Back in 2005, Blackstone Group LP launched LXR Luxury Resorts, using the brand to reposition 14 high-end hotels the firm acquired when it bought outWyndham International Inc.
It was announced earlier this month that the Al Habtoor City hotel collection, a trio of connecting hotels along the Dubai Water Canal, would no longer be managed by Marriott, meaning that The St. Regis Dubai, W Dubai – Habtoor City, and Westin Dubai, Al Habtoor City would no longer exist in their Marriott incarnations. At the time, the hotel group announced Hilton will take over management from August 1, 2018. In recent days, the hotels’ signages have disappeared – and in the case of The St. Regis, replaced by Habtoor Palace –
Unsurprisingly, all three venues will be renamed. The St. Regis, will become – as was hinted at with the recent sign change – Habtoor Palace – LXR Hotels and Resorts, LXR being Hilton’s upcoming “ultra-luxury” brand; the W will become the V Hotel, Curio Collection by Hilton – the first Curio hotel to open in the UAE; the Westin will be renamed the Hilton Dubai Al Habtoor City and, like its predecessor, will be largest Hilton hotel in the Middle East and Africa.
As for the design, dining and entertainment within the hotels – everything appears to be essentially remaining the same at this time.
More from NEWS
Selfridges is finishing its multi-year revamping with a 4,000 square feet (370 square meters) optical destination -- the largest of …
Hainan-based HNA Group has agreed to sell its holdings in Radisson Hospitality AB and Radisson Holdings to a consortium headed …