Hilton takes over the management of the former Nikki Beach Resort & Spa, Bodrum Turkey under its luxury brand LXR Hotels & Resorts. The all-villa 76 rooms & suites water-front luxury resort will reopen on July 1st, 2020 under the brand of Susona Bodrum, LXR Hotels.
The move comes as a surprise considering the property has established itself as one of the trendiest luxury destinations in Bodrum, the Beach Club being a most sought after venue not only by hotel and guest from other properties. The Spa and some of the dining venues used to be more challenging.
Mention must be made that even before the current pandemic, Bodrum has been losing ground as a prime upscale destination, because the contrasting majority of five star inventory has been operating under local or independent brands which boasted much lower rates than the internationally branded resorts.
At the same time, Hilton has a strong presence throughout Turkey (including a Hilton branded resort in Bodrum), this being a major motivation factor by the property owners to switch operators. LXR Hotels & Resorts is the second ranked Hilton luxury brand after Waldorf Astoria. Presently, LXR Hotels include Habtoor Palace in Dubai, The Biltmore in London and Zemi Beach House in Anguilla.
Susona Bodrum will feature five restaurants including Frankie Malva Restaurant (24 hour dining venue) and Frankie Bodrum Beach Club (lunch & dinner) and two lounge type bars which would serve a more limited food menu.
Room rates at Susona Bodrum start at EUR 512 (entry level room), competing directly with Mandarin Oriental, Bodrum, Kempinski Hotel Barbaros Bay, Bodrum; Caresse, Luxury Collection Resort and Macakizi. It is unclear whether Kaplankaya Resort will still re-open for the 2020 summer season still under the Six Senses Hotels brand.
More from CONCIERGE
This is the second consecutive year that DIOR has chosen Ibiza for a pop-up store, which opened on 3 July …
The highly acclaimed The Gritti Palace, the finest luxury hotel in Venice proposed a wide array of activities and tips …