Swiss luxury watchmaker Hublot has recently opened its first store in Netherlands in Amsterdam on the prestigious Pieter Cornelis Hooftstraat shopping highstreet.
With the occasion Hublot announced Dafne Schippers as new brand ambassador. Dafne Schippers is Hollands most well-known female track and field athlete, born and raised in Utrecht. She shares the brand’s philosophy of appreciating traditions and striving for the best. Dedicating her life to be the fastest woman of all time and become World’s number one.
The new Hublot boutique features one-of-a-kind furniture and includes its own VIP lounge and bar. On 113 square meters, the boutique’s design exhibits the brand’s DNA of luxury and innovation combined with its Art of Fusion concept of unexpected combinations. Divided over two floors, the store is outfitted with an all-new concept that is both modern and sophisticated, in which shades of grey and black dominate. It is a cutting-edge design that recalls the Hublot boutique in New York 5th Avenue, designed by the well-known American architect Peter Marino. The store carries a large assortment of rare and limited edition (boutique) pieces.

Hublot new store in Amsterdam
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