Swiss luxury watchmaker Hublot has recently reopened its flagship store in Paris on the iconic Place following a redesign which reflects the latest retail concept of the brand.

Hublot newly reopened store Paris, Place Vendome
The reopening ceremony was attended by brand Ambassadors Chef Yannick Alleno and artist Richard Orlinski. Place Vendome is considered ground zero for luxury jewellers and watchmakers.
In front of the Vendôme Column, at number 10, the Brand’s Parisian flagship store has been entirely thought over: bringing together luxury and modernity, bathed in sunshine thanks to the broadening of its exterior window, this space exemplifies Hublot’s motto, “The Art of Fusion”. Adorned with prestigious materials like polished brass and grey alcantara, this new Boutique also features an interactive table with which, using touch screens, customers can make the Hublot watches appear and disappear. Paying tribute to the Art World, the ground floor is decorated with giant Pop Art paintings inspired from the iconic Big Bang range from Hublot.
The works of art of Richard Orlinski – expressing his « Born Wild » concept – showcased for the occasion mirrored the Hublot timepieces. From the wish to create a sculpture which gives time emerged the Classic Fusion Aerofusion Chronograph Orlinski. Facetted like a sculpture thanks to the three-dimensional folding of its case, in either titanium, King Gold or blue or black ceramic, sometimes adorned with diamonds, this collection blends Art, materials and watchmaking know-how: that’s the Hublot way!
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