Hyatt Corp has announced the launch of a multi-million dollar integrated global marketing campaign for the Hyatt Regency brand. “It’s Good Not to Be Home,” the largest campaign in Hyatt Regency’s nearly 50-year history, celebrates ways Hyatt Regency hotels and resorts. This goes against the assumption that guests are always looking for a home away from home while traveling.
“We heard loud and clear from travelers around the world that while it is good to be home, there is an inherent freedom in traveling and breaking from routine, making new connections and experiencing new things,” said Sandra Cordova Micek, senior vice president global brands, Hyatt. “This campaign lets travelers know that we not only understand, we agree. That’s why we are celebrating the simple human truths about travel that sometimes being away from home can actually be good.”
The Hyatt Regency brand worked with advertising agency Pereira & O’Dell on the global marketing campaign, which is aimed at both consumers and meeting planners. The integrated marketing campaign includes TV, social, digital, out of home and print media, a surprise and delight program, in-hotel activations and conference take-overs that will continue to roll out through October and November.
The Hyatt Regency brand is part of the Hyatt Gold Passport family of brands, whose overall purpose is caring for our community of travelers so they can be their best, wherever they are. Unexpected ways of caring for guests include connecting them to others, and even just making them laugh.
The Hyatt Regency brand is teaming up with Fast Company to create opportunities for entrepreneurial-minded travelers to connect. Fast Company will host experiential sessions at select Hyatt Regency hotels, including a series of workshops and networking events designed to allow guests to make new connections and to remember why, sometimes, it’s good not to be home.
The Hyatt Regency brand is also working with Comedy Central to tap into the universal power of humor to bring people together by celebrating funny “not at home” moments. The brand will join forces with Comedy Central and follow a comedian on the road to the New York Comedy Festival, which Hyatt Gold Passport is also sponsoring. Guests will also be treated to surprise and delight comedic moments at select hotels across the U.S.
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