CPP-LUXURY.COM has recently interviewed Mrs Fanny Guibouret, General Manager of the iconic Hotel du Louvre in Paris, which reopened after extensive renovations under the management of Hyatt under its Unbound by Hyatt brand.
Tell us more about the DNA of the Hyatt Unbound Collection.
The Unbound Collection by Hyatt offers story-worthy experiences for our guests, providing them with new adventures and authentic experiences. Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience. The properties under the Unbound Collection by Hyatt brand have the freedom to be unique but also offer the reassurance that comes with a global brand.
From a business perspective, the properties in The Unbound Collection by Hyatt brand make it extremely attractive to owners and developers who want to maintain a distinct character and brand name with properties but gain the power of Hyatt’s robust operational and marketing resources, award winning customer loyalty program and trusted brand name and reputation.
What motivated the choice of this Hyatt brand for the Hotel du Louvre? How will your hotel be significantly different from the Park Hyatt Vendome?
The culturally and historically rich Hôtel du Louvre does not only sit in the heart of Paris, it is also known as one of the oldest hotels in the city. As a product of Napoleon III’s regeneration plan for Paris, this charming hotel has inspired the likes of Camille Pissarro and Sigmund Freud to create some of their best-known works from inside its walls. It’s exactly this captivating past, the prime location and its beautiful architecture and design, that make Hôtel du Louvre a natural and perfect fit for The Unbound Collection by Hyatt brand. Guests will be able to follow in the footsteps of historic personalities and brilliant minds who indulged in the alluring Parisian lifestyle.
How will be the hotel positioned in the very competitive market of Paris? Which will be your comp set?
Hôtel du Louvre will be positioned as the most inspiring five star property in the heart of the city. Fully restored in 2019 and elegantly decorated, Hotel du louvre is leisure focused and will stand out from its competitors by offering a one-of-a-kind guest journey combining inspiring touches and local experiences. The competition of Hotel du Louvre includes all similarly sized centrally-located 5 star hotels in Paris.
Your hotel will boast a unique F&B offering. Please tell us more.
Indeed! Upon reopening, our Brasserie du Louvre will host the very first Parisian “Brasserie Bocuse”. We will be serving an authentic and generous cuisine, reflecting French terroir, which will allow regular guests and worldwide visitors to leave with an unforgettable memory.
In our Bar, l’Officine du Louvre, the tête-a-tête between the 19th and 21st centuries will come to life. As a tribute to the neighborhood and to Napoleon III’s passion for botany, our bar, which will lie under our restaurated magnificient period glass roof, will give pride of place to French herbs, plants, roots, liqueurs and alcohols.
How important will be for you to attract local patrons / non-hotel guests?
Parisian guests are key for the hotel’s success: they loved the Hotel du Louvre Bar and Brasserie prior to Hotel closure and have been awaiting a long time for its reopening. Satisfying them is our utmost priority as they represent the largest share of clients in our restaurant and bar, especially the Brasserie Bocuse which is considered a local institution.
Which are the key markets you anticipate as being your target base?
Hôtel du louvre is well known across the world, however our US base of guests remains the stronger. Japan and Asian markets in general could be considered key feeder markets too, however we have been traveling the world during our hotel’s closure to share the news of our second life. We anticipate new markets for the hotel to come and visit us such as Australia and Mexico for instance.
How would you describe the style / interior design of the hotel following the extensive renovations?
The hotel was built in the mid-19th century. The 19th century was indeed classic but also faced the arrival of a new trend, the Baroque. Therefore, the 19th century is a mix of classicism and modernity with baroque.
For the restauration, the idea is to be true to our past and how the hotel was perceived in the 19th century: classicism with modernity.
The classic part can be seen very strongly in the building itself and its architecture (bar glass ceiling, lobby structure, brasserie, etc).
Therefore, for the furniture, the focus has been on bringing modernity in the hotel. Our designer believes that the last strong design curve where a modern design appeared was in the 60s. He selected this design to add modernity in the hotel.
Therefore, most of our furniture are inspired by the 60s and some inspired by the classic style as a glimpse to the past (ie: bedside tables, the mirror in the bathrooms).
You may find the same intent in the artwork displayed throughout the hotel. We have partnered with Emmanuel Pierre, a Parisian artist, whose Art made of collage mixes classicism and modernity. Colors are neutral to be timeless as the hotel has stood the test of time.
Besides an impeccable product, a successful operation is very much about achieving and maintaining a consistent high service standard. Tell us more about your approach.
To achieve excellence in service, we need to surround ourselves with best-in-class people. People not only include our employees but also our partners, our local community. Everyone that we interact with is key.
One of our actions has been to completely rethink our recruiting approach by focusing on personalities, not skills. We believe that the most important component lies in “soft-skills”: passion, curiosity, joie de vivre, empathy, sincerity just to name a few.
Additionally, we are convinced that a diverse and inclusive team is essential. As for consistency, it can only be reached with an engaged and stable team.
Our strong commitment to create an environment where people can bring their whole self to work each day – so they can be their best and better care for others, certainly helps us in elevating our team’s loyalty and engagement.
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