How has your company performed in the last 3 three years
We started to define our product offering 3 years ago. First with 1966 Collection, in creating new segment price with a model in steel.
Then we did an important work to entirely revamp the Laureato Collection and to create, for the first time, a complete product family based on this iconic model.
Finally we also structured the 3 Bridges line by creating a contemporary offer and a classic offer on 3 price segments in order to have a real offer, based on this 3 Bridges signature.
What are your priorities in 2018?
Our main focus for the next two years will be: brand expansion and new strategic approach to distribution and communications.
We also have a long term strategic approach to sustainable development at Girard-Perregaux, from manufacturing, creativity to design.
As for our DNA we are driven by creativity and design.
In the current international context, has any particular market performed better and, equally, is there any region or market that underperformed? What about the US? What is the current market projection ?
We have a good geographical retail presence. However, Asia is the most important part of our sales.
US is a market in which, we see a significant growth rate for the coming years. It is also one of the market we shall continue our investments.
What is your expansion focus?
We remain committed to China and the United States.
What is your strategic approach to distribution and retail. Do you operate any mono-brand boutiques? Do you have any plans in this respect?
Wehave very strong partnerships with the most important wholesale key-accounts in the world. This approach will be maintained without ignoring retail.
Many international luxury watch brands have been developing smaller collections and also more affordable models. What has been your approach?
We have created a price segment between 5’000 and 10’000 euros, in which our brand was never present until now We have also changed significantly the Product Mix between the steel offer and the gold offer.
To what extend your brands relates to luxury lifestyle? What is the profile of your most loyal consumer?
Girard-Perregaux is fortunate not to be a single-product brand. The 1966 classic Collection, the Laureato sport-chic Collection, the Cat’s Eye Collection, exclusively aimed to women, as well as the Haute Horlogerie offer, these 4 pillars allow us to reach a very wide clientele with different sensibilities.
International luxury watch companies have recently started dedicated second hand businesses. What is your take?
This is an approach that makes sense in the long term.
Which are, presently, the most effective marketing tools for your company?
Our DNA is made up of the products, followed by the desire that these products generate as well as the legacy of the Girard-Perregaux brand as a founding brand of the watch industry (heritage, history). Creating emotion around our brand remains our key focus.
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