In conversation with Atakan Turhan, General Manager of Radisson Blu Hotel Bucharest (Exclusive Interview)

How is Radisson Blu Bucharest positioned in Bucharest’s luxury hotel sector? What are its unique selling points (USPs) and competitive set?

Radisson Blu Hotel, Bucharest stands as a market leader in the premium hospitality segment, offering an exceptional balance between luxury, functionality, and personalized service. Positioned in the heart of the Capital, we cater to discerning business and leisure travelers who seek sophistication, comfort, and seamless experiences.

Our unique value proposition lies in offering a fully-fledged five-star experience, setting us apart as one of the most comprehensive luxury hospitality destinations in Romania.

Key differentiators include:

• Unparalleled scale and accommodation options – Radisson Blu Hotel, Bucharest is the largest five-star hospitality complex in Romania and offering a diverse range of accommodations tailored to various traveler needs
• A dynamic and diverse culinary scene – with five top-rated restaurants and bars, complemented by the exclusive Nami Beach Club operating during summer season
• State-of-the-art conference and event facilities – our recently renovated meeting and event spaces set new standards, catering to both large-scale international conferences and intimate executive gatherings
• Award-winning Spa and wellness retreat – going beyond traditional expectations
• High-end fitness and indoor pool experience, with a renowned international health club operating within the hotel complex, allowing complimentary access for hotel guests

Our property competes with top-tier international brands in the city but distinguishes itself through its holistic approach to luxury hospitality – a perfect blend of scale, innovation, culinary excellence, wellness, and personalized service, setting new benchmarks in the premium segment.

Tell us more about the guest profile and key feeder markets. To what extent do you attract locals and non-residing guests?

Radisson Blu Hotel, Bucharest attracts a diverse international clientele, with a strong presence from Middle East, the United Kingdom, the United States, Germany, France and other European countries Approximately 15% of our guests are domestic travelers from Romania. Our guest mix includes:

• Corporate travelers and business executives, drawn by our extensive business facilities and proximity to key financial districts.
• Leisure travelers, choosing our hotel for its prime location, world-class amenities, and immersive city experience.
• Beyond hotel guests – our restaurants, bars, and event spaces are a magnet for local residents

Your property has an impressive wellness & spa offering. What about your dining offering?

Our dining experience is designed to rival the best culinary destinations in Bucharest. At Radisson Blu Hotel, Bucharest, we take pride in offering a diverse and refined dining experience that caters to a wide range of tastes. Our culinary portfolio includes:

• Ginger Sushi Lounge & Bar – an iconic destination for premium sushi and Asian cuisine
• Aristocool – a stylish venue that blends sophistication with a vibrant social ambiance
• Prime Steak & Seafood – the go-to choice for high-quality grilled to perfection steaks, using exclusively the glowing coals of the Josper and a smoker
• Nami Beach Club – an urban oasis, offering a relaxed yet refined dining experience by the pool
• Maison des Arts – an exclusive brasserie where food meets art, featuring both innovative dishes and timeless classics

With this variety, Radisson Blu Hotel, Bucharest ensures that guests and locals alike can enjoy outstanding gastronomic experiences in a range of elegant and inviting settings.

How did the property perform in 2024, and what are your expectations for 2025?

2024 was a solid year, marked by steady growth across all segments. Our room revenue, F&B, and MICE (Meetings, Incentives, Conferences, and Exhibitions) business all experienced positive trends, reflecting strong demand and our ability to adapt to evolving guest expectations.

For 2025, we anticipate continued momentum, supported by:

• The expansion of our room capacity 
• The rise of Bucharest as a premium leisure and business destination, driving further occupancy growth
• The increased demand for exclusive culinary and wellness experiences

Our outlook is highly positive, positioning the hotel for another successful year.

What has been the evolution of rates? Tell us about your view on Bucharest as a luxury destination.

Bucharest’s hospitality sector has evolved significantly in recent years, with an increasing number of five-star hotels and major upgrades across existing properties. This natural progression, combined with rising demand, has led to an organic increase in overall pricing.

While we believe the city is not yet a fully established luxury destination, it is on an upward trajectory. Bucharest continues to attract a growing segment of high-end travelers.

With sustained investment and a focus on service excellence, the city has strong potential to further establish itself in the luxury segment in the coming years.

How do you view recent competition?

Competition in the premium hospitality segment has intensified, with several international brands entering the market. However, we welcome this evolution, as it pushes industry standards higher and reinforces Bucharest’s status as a growing destination.

Our approach remains differentiation through excellence – ensuring that Radisson Blu Bucharest stands out through scale, service, and guest-centric innovation.

Radisson Blu Bucharest is a managed property. How important is the affiliation to Radisson Blu Hotels?

Being part of Radisson Hotel Group is a key advantage, strengthening our position while allowing us to maintain a unique, localized guest experience tailored to Bucharest’s market.

• Global brand recognition and prestige – guests recognize the Radisson Blu brand, setting expectations for quality, service, and a seamless experience from check-in to check-out.
• A passport to the world – with Radisson’s extensive distribution network, we welcome a diverse mix of business travelers, tourists, and conference attendees from across Europe, Middle East, the U.S. and beyond.
• Integration with the Radisson Rewards program, adding value to frequent travelers.

Radisson Blu Bucharest is a bridge between world-class hospitality and the unique charm of Bucharest. While we thrive on global recognition, we don’t blend into the background. Our affiliation gives us strength, but our personality, rooted in the energy and culture of Bucharest, makes us stand out. It’s the best of both worlds: international excellence with a local soul.

Many luxury hotels face staffing challenges. What is your approach?

Talent retention and development are top priorities at Radisson Blu Hotel, Bucharest. We cultivate a strong internal culture that fosters motivation and loyalty, creating an environment where employees feel valued and engaged. 20% of our team members have more than 10 years’ experience in this amazing property.

Their know how and expertise is a strong base for onboarding new team members. Competitive compensation and clear career growth opportunities play a key role in ensuring long-term commitment as well. Additionally, we invest in tailored training programs designed specifically for luxury hospitality, reinforcing service excellence at every level. By prioritizing our people, we maintain the consistency and quality that define a true luxury experience.

How do you motivate your team to ensure consistency in service?

Service consistency stems from strong leadership, clear values, and a culture of excellence. We empower our team by providing opportunities for professional development and career growth, fostering a sense of ownership where every member takes pride in delivering exceptional guest experiences.

Recognition and rewards play a crucial role in maintaining motivation, ensuring that dedication and excellence are consistently acknowledged. These efforts are also reflected in our achievements, with Radisson Blu Hotel, Bucharest and Park Inn by Radisson Bucharest Hotel & Residence securing the #1 position in the Global Review Index (GRI) for overall 2024. This remarkable milestone highlights our team’s commitment to guest satisfaction and reinforces our reputation for delivering an exceptional hospitality experience.

Radisson Blu Bucharest has completed extensive renovations. What novelties should we expect for the rest of 2025?

2025 is set to be a transformational year for Radisson Blu Hotel, Bucharest, with key developments enhancing both capacity and guest experience. The hotel will increase capacity with almost 200 keys, further strengthening its position as the largest five-star hospitality complex in Romania.

A strong focus on integrating multiple digital solutions will streamline guest services, ensuring a seamless and modern stay. Additionally, we are continuing our investment in Meetings & Events spaces, capitalizing on our substantial recent investment in renovations to reinforce our leadership in the corporate segment while consolidating our position as top choice destination for social events.

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