How is the Motto Hotel positioned in Vienna’s luxury sector?
We stand for the “new luxury” a chic understatement that is long lasting, classic but with a modern twist. Vienna meets Paris. The unusual mix of punk-rock and avantgarde makes for a nonchalant lifestyle
Our Owner Bernd Schlacher counts on individuality, authenticity and the highest quality. It is his quest to create a new venue for the meeting of minds and hearts with the French-inspired Hotel MOTTO, and to be an inspiration for the entire quarter
Tell us more about the story of what inspired the establishment of Motto Hotel Vienna?
The inspiration here is a historical one. The street was and is an important shopping area that’s been a trading site on one hand and a food and lodging place on the other.
The building “in the middle” so to speak, is at a crossing of five streets which lead to the inner and the outer city, the center and the suburbs, the Vienna River (Wienfluss) and the biggest and oldest farmers market (Naschmarkt).
The goal was to build a bridge between the 1920s and the 2020s. To use a lot of high-end materials that existed then, like brass for the doorknobs, the ventilation grids, etc. Not ostentatious and showy, but again with understated elegance. We wanted to use Austrian artisanal techniques like a hundred years ago when that still meant something. To bring that into contemporary times and at the same time support Austrian artisans, the smallest businesses, the metal workers, locksmiths, upholsterers, carpenters.
How would you define the DNA of the Motto Hotel brand?
“When Vienna meets the Paris of the 20s, using Scandinavian coziness as a grid, while keeping the Japanese culture of ‘WABI SABI’ in mind and every now and then, opening a tiny little door of the flea market: that is when a new contemporary lifestyle is born. Maybe.”
Your rooms feature a sophisticate blend of Japanese / Scandinavian. Tell us more about the concept of the interior design.
There is a common thread, most of all between the lobby and the rooms – a chic understatement that is long lasting, classic but with a modern twist. Zeitgeist, if you want to use that word. We like to say ‘granny style’ when we describe the rooms because we all have always felt so warm and comfortable at our grandmother’s home. But instead of that feeling being outmoded and dusty, we brought it into today’s era. This is what provides the comfort factor.
The interior theme: Vienna meets Paris. The unusual mix of punk-rock and avantgarde makes for a nonchalant lifestyle. Fabric covered walls and rugs, furniture, tiles and lamps designed by renowned Arkan Zeytinoglu Architects, who created them exclusively for the hotel are framing original vintage furniture – partly from the Hotel Ritz in Paris. Much of it is unique. One-of-a-kind.
What is your guest profile and which are your USP’s? What about your comp set?
Our guests are cosmopolitan, open-minded, international, aged 25-65, art-averse trendsetters and nomads
USP’s: high-quality design, designed by local handcrafts, centrally located in one of the hippest districts of Vienna, restaurant & bar concept with local popularity.
Which are presently your key feed markets? Are you particularly targeting any markets?
UK, USA, Germany, Austria, Italy, Switzerland, Scandic countries,
How is your F&B conceived? Do you also attract locals?
“Chez Bernard Restaurant et Bar”, is the communicative heart of the hotel. Hotel guests meet Viennese and tourists here to enjoy modern Austrian cuisine with French and North African influences – regional, sustainable and organic.
Your hotel is anchored into the arts. Tell us more.
Modernism, different perspectives and a new approach to look at art – the paintings, photographs and illustrations at Hotel MOTTO couldn’t be more controversial. And still – each of the works conveys the uniqueness, the sentiment and the atmosphere of this place, its history and ist value.
Andrea Ferolla’s distinctive silhuettes appear like a dance musical along the walls that awaken the hotel’s liveliness, while the powerful photography of Mexican artist Victoria Barmak makes space for the LGBTQ+ community. The personal, humorous anthropological view of daily life becomes apparent in the pictures of the British arts photographer Martin Parr. Theyprovoke, they are real, urban and raw.
Do you have any plans to possibly expand and open other Motto Hotels?
Not right now, but you never know…
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