How is Radisson Blu Cluj positioned in Cluj – Napoca? USPs, comp set.
Radisson Blu Hotel, Cluj stands as the pinnacle of upper – upscale hospitality in Cluj – Napoca, a city where history, innovation, and culture intertwine. More than a hotel, we are a destination of refined experiences, offering an unparalleled blend of sophisticated design, personalized service, and world – class dining.
Our prime location adjacent to Central Park and Cluj Arena places us at the heart of the city’s business and cultural pulse. We are the preferred choice for discerning corporate travelers, luxury leisure guests, and high – profile event organizers seeking exceptional service in an elegant setting. We have a strong chain hotels competitive set, however our unique selling points – an award – winning service culture, curated dining concepts, and bespoke event capabilities – position us as the benchmark for excellent hospitality services in Cluj.
What is your guest profile? Which are your feeder markets?
Our guests are corporate leaders, academic experts and cultural explorers – discerning travelers who seek more than just a stay; they seek an immersive experience. Whether they visit for business, international events, or leisure, they value authenticity, refined comfort, impeccable service and memorable moments. Our feeder markets are diverse, reflecting Cluj’s growing international appeal. Western Europe (Germany, France, UK), North America and an increasing presence from Japan and the Middle East are key contributors to our guest portfolio. Additionally, as Cluj emerges as a tech and innovation hub, we welcome an expanding corporate clientele from IT, finance, automotive, however not limited to these.
To what extent do you also attract locals?
Radisson Blu Hotel, Cluj is more than a hotel – it is a lifestyle destination, a place where locals become travelers in their own city, indulging in exceptional experiences without stepping too far from home. From the moment you step inside, the warmth of our exceptionally hospitable team makes you feel like a cherished guest, whether you’re here for an intimate dinner, a weekend retreat, or an unforgettable celebration.
Radisson Blu Hotel, Cluj is also the city’s epicenter of entertainment and celebration. Whether it’s the iconic White Party during UNTOLD Festival, exclusive soirées, or elegant weddings, we curate experiences that blend sophistication with vibrant energy. And for those looking to escape routine, we offer the perfect weekend getaway – without ever leaving Cluj. With every moment crafted to reflect our vision of being the most hospitable place in the city, we are not just hosting guests – we are creating memorable moments for locals and travelers alike.
Tell us more about the evolution of Cluj – Napoca as a luxury destination? What has been the evolution of rates?
Cluj – Napoca holds a real potential as a luxury destination, but the journey toward true high – end hospitality is still unfolding. The city’s dynamic energy – fueled by a thriving tech industry, prestigious festivals, and an increasingly cosmopolitan audience – has set the stage for a more refined travel and lifestyle experience. However, to fully reach this pinnacle, continued investment in premium services, elevated experiences, and exclusive offerings is essential.
The evolution of upper – upscale hospitality in Cluj is already taking shape, reflected in the positive trend of service offerings and rates compared to the past years. This rise is a result of an increasing demand for genuine curated, high – quality stays.
Recognizing this, Radisson Blu Cluj is taking decisive steps to shape the city’s luxury landscape. Starting this autumn, we are introducing new services and signature experiences designed to elevate our guests’ journey – from exclusive private dining options to refined leisure packages that allow both visitors and locals to indulge in a weekend of effortless luxury.
Luxury hotels in many destinations are challenged by staffing. What has been your approach?
A strong employer brand: Being recognized as the best franchise hotel for 2024 in the EMEA region positions us as an employer of choice, allowing us to attract top – tier talent who take pride in being part of a winning team.
How do you motivate your team to ensure consistency in service?
Our commitment to exceptional service starts with our team – our heart and soul. Every staff member is empowered by Radisson’s “Yes, I Can!” service philosophy, ensuring that each interaction is not just professional but heartfelt, creating memorable moments that linger in our guests’ memories.
As mentioned, luxury is not just about impeccable surroundings; it’s about the people who make every stay extraordinary. At Radisson Blu Hotel, Cluj, we don’t just deliver service – we craft experiences and memorable moments!
What is your F&B offering?
Hikari – Our signature Japanese restaurant, where Chef Alex Racatau masterfully blends tradition and modern artistry in an omakase – style experience.
Curated experiences – From bespoke wine pairings to seasonal brunches and immersive tasting menus, our F&B offerings are designed to surprise and delight.
Hikari, Reimagined – Our signature Japanese restaurant will expand with a generous terrace overlooking Central Park, bringing a Zen – like escape in the heart of the city. Guests will experience the artistry of black – belt sushi chef Alex Racățau in an atmosphere that is both refined and immersive.
Radisson Blu Cluj is not just evolving alongside the city – we are leading the transformation of its hospitality landscape, creating experiences that are both timeless and trendsetting.
George Miu, General Manager, Radisson Blu Cluj
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