How is Hotel D’Angleterre positioned in Copenhagen’s luxury hotel sector?
In Denmark, all hotels are rated by the branch organization Horesta using the European standard Star Ratings. The d’Angleterre is the only Five Star Superior hotel in Denmark, and it is also the only Leading Hotels of the World hotel. Additionally, the hotel is one of the oldest still functioning hotels in the world, established in 1755 by a young couple with close relations to the King: Danish Marie Coppy and French Jean Marchal.
Marie was the daughter of the King’s cook and possessed extensive knowledge of fine dining, while Jean was a servant for the aristocracy, well-versed in elevating and pampering the upper class. Their passion and love for food, service, and hospitality have been passed down through generations for almost three centuries and are still going strong, I’m proud to say.
The hotel is situated in the very heart of Copenhagen, at the prominent King’s New Square, within a beautiful neoclassic palace which is arguably the best location in Copenhagen. It seamlessly combines elements of its original legacy with the latest in tailored services, design, art, elegance, and technology.
Tell us more about the guest profile. Which are the predominant source markets?
Our main markets are North America and Scandinavia. Together, these two markets constitute the vast majority of the business. Leisure guests make up about 80% of our clientele, with an average length of stay of 2-3 days. Typically, our guests are experienced luxury travelers with the highest expectations.
Is there still a distinction between corporate (business) versus leisure?
To a certain degree. The length of stay has changed over the past couple of years, as people are traveling less often but longer periods of time. “Bleisure” travelers are seen on all segments, but possibly even more so on the luxury travelers as they take time to work part of their trip, while bringing the family.
All of our guests have a strong desire to experience the best that the hotel and the city have to offer, and it’s our responsibility to fulfill those wishes, revealing the secrets (often not publicly available) and providing special adventures. All travelers prefers a seamless, comfortable stay to make their trip efficient and smooth. That doesn’t change with the purpose of visit.
To what extent do you also attract local patrons? How important are events?
The hotel and its outlets (including the Michelin-starred restaurant Marchal, the Champagne bar Balthazar, and the delicacies and cake boutique MAISON) are well-established in the local market, catering to both Copenhageners and visitors from all over the country. Especially during the pandemic, when we remained open, the local market showed tremendous interest in the hotel.
In-house events are important to us, and we are continuously developing our own in-house organized events, while also welcoming both social and business events. We boast the city’s most dazzling ballrooms and can accommodate up to 400 dining guests in our banquet hall, which is also appreciated by industries such as fashion for hosting fashion shows, photoshoots, and other events such as weddings and birthday parties. Our boardroom style meeting rooms also welcome smaller business meetings.
Post pandemic, has the perception of luxury changed? for example, expectations, length of stay, time of booking, type accommodation
Post-pandemic, we have seen an increased demand for high-end travel experiences. This includes longer lengths of stay and a greater willingness to enhance the overall travel experience. We have observed a significant rise in such trends.
My personal reflection on this centers around the notion of ‘you don’t know what you’ve got till it’s gone.’ Many travelers, including myself, had taken travel for granted, not fully appreciating the self-care and well-being that comes with a getaway to a beautiful destination.
Another growing trend is the desire to access exclusive experiences that are not available to everyone, such as behind-the-scenes at well-known restaurants or a visit to a castle that has been closed to the public for centuries. These unique experiences are made possible through our staff’s personal connections.
What about achieving relevance and desirability – and subsequently ensuring consistency?
I’m not sure if elevated hospitality and high-level service ever go out of fashion, but we are always striving to accommodate our guests’ wishes and desires—sometimes even before they know them themselves. In addition to our core products, which include excellent service and beautiful surroundings, we are constantly searching for that extra, highly individualized element that will make each stay truly exceptional. It’s all about taking the time to genuinely get to know our guests. Our training academy for the “hosts” like we call them is highly regarded, and very focused on guests’ needs, rather than too “procedurized”.
Hotels around the world in the most diverse destinations are still challenged by staffing shortages and by regaining same service standards (enthusiasm, motivation etc)?
The shortage of staff in the hospitality industry in Denmark is a direct consequence of the pandemic. I understand that many are currently facing challenges in attracting the right resources for the industry. However, since we remained open throughout the pandemic years, we have been able to keep the a very good portion of our teams. We have not observed a lack of motivation or enthusiasm; in fact, quite the opposite. This may be attributed to the realization that we can no longer take travel or our employment in this field for granted.
How are your F&B and wellness offerings conceived?
In the wellness sector, our spa is operated by the award-winning Danish wellness brand, Amazing Space. We trust them to set the industry standard and deliver the very best. In this field, they are the experts. Amazing Space places a strong emphasis on ecological and ‘clean’ products, utilizing Nordic ingredients and Nordic health traditions.
For our Michelin-starred restaurant, our celebrated Head Chef, Jakob de Neergaard, is entrusted to define and create the finest gastronomic experiences for our guests. However, we also offer F&B options with a more traditional appeal, such as our afternoon tea and our world-famous Sunday brunch, which sells out the moment we release the tables.
One could say that the conception of our F&B offerings is a blend of the chefs’ ideas, a commitment to seasonal and local produce, and respect for the legacy of the house. As demand increases for healthy options, we have a lot of focus on produce, such as vegan, organic and locally produced options.
What is your view on the recovery of rates? – especially compared to other major European cities.
The luxury market has certainly come back strong since the Covid period, and this can be seen on the rate structures. As guests are generally paying more than before, they are also much more discerning with the product and services. This has been a challenge that we have thoroughly enjoyed, and I am very pleased that we are able to even further increase our guest satisfaction.
Are you planning any novelties for the rest of this year?
I believe that the most significant news for local Copenhageners this year will be the return of the Christmas facade. Every year, leading up to the pandemic, our guests, but also Copenhagen at large have enjoyed the Christmas decoration on the hotel facade. The unveiling of the facade in November attracts thousands of people and has become a Christmas tradition for many locals.
However, due to the resource-intensive nature of the decoration, we opted for a lighter version in recent years. This year, though, the facade is back to our usual extravagant standards, and I know it means a lot to the local population. We are also bringing new and exciting offers and activities that will be announced dynamically throughout the year. The hotel was re-opened in 2013 and 2014, and to that event we are reviewing and bringing new offers in our outlets. More will be shared in the coming year.
Which are your top 5 off-the-beaten-track tips in Copenhagen?
- Skiing on Copenhill
- Having a dinner on the water in your own boat
- Visiting the Queen’s treasury at the beautiful Rosenborg Palace.
- Swim in the canals. Usually more advisable in the summer, but many locals go every day throughout the year.
- Enjoy a ballet in the Royal Theater
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