How is Hotel d’Inghilterra positioned in Rome’s luxury hotel market? Tell us more about the USP’s and competitive set.
Hotel d’Inghilterra holds a distinguished place in Rome’s luxury hotel market, offering a seamless blend of historical charm and modern sophistication. As one of the city’s most historic boutique hotels, dating back to the 16th century, we provide an authentic Roman experience in the heart of the city.
Our unique selling points include an unparalleled location near the Spanish Steps and Via Condotti, as well as the meticulous renovation that preserves our storied heritage while enhancing modern comforts. We are particularly renowned for creating a “home away from home” atmosphere, where our bespoke service anticipates the individual needs of each guest, ensuring that their stay is tailor-made and unforgettable.
The hotel has undergone an extensive renovation. What has been the approach to the aesthetic / DNA of the property?
The renovation of Hotel d’Inghilterra (Starhotels Collezione) has been a meticulous process aimed at preserving the historical charm of the building while introducing modern comforts. The approach was rooted in a conservative restoration, maintaining the hotel’s architectural and historical heritage. Italian master craftsmen and artisans played a crucial role in reviving the hotel’s original splendor, ensuring every detail—such as bespoke Rubelli fabrics and handcrafted furniture—reflects the best of Roman and Italian craftsmanship.
What has been your guest profile? Do you think the renovations will also attract a new guest profile?
Historically, our guests have included iconic figures such as John Keats, Lord Byron, Elizabeth Taylor, and Ernest Hemingway, showcasing the hotel’s appeal to elite travelers and cultural icons. With the renovation, we continue to attract a sophisticated international and national guests, including those seeking luxury and historical charm. The refreshed interiors, enhanced amenities, and the addition of a spa and rooftop bar are expected to draw younger, modern travelers as well as locals, enriching our guest profile.
Tell us more about your view on the evolution of Rome as a luxury destination, especially given the high number of new openings.
Rome remains a top luxury destination, with a mix of history, culture, and modern luxury that continues to attract affluent travelers. The recent surge in high-end hotel openings highlights the city’s growing demand for sophisticated and tailored experiences. Hotel d’Inghilterra, with its deep roots in Roman history and its careful restoration, offers a unique blend of past and present, standing out as a premier destination. We embrace the competition as it raises the city’s profile, and our focus remains on offering a unique, bespoke experience.
How is your F&B conceived? Do you also target locals? – non-hotel guests?
Our F&B offering is designed to celebrate the rich tradition of Roman cuisine with a contemporary twist, led by Executive Chef Andrea Sangiuliano. Café Romano emphasizes seasonality, local produce, and artisanal craftsmanship. We aim to delight both hotel guests and locals, with an inviting atmosphere whether they seek a leisurely breakfast, a refined lunch, or an evening aperitivo in our elegant Cafè Romano Lounge Bar.
What novelties have you introduced with the renovations?
The renovation introduced several exciting new features, including a redesigned façade, upgraded suites and rooms, and a renewed Café Romano with a modern twist on Roman cuisine. Upcoming highlights include the launch of an intimate suite spa and a rooftop terrace in Spring 2025, providing a stunning view of the Eternal City.
Staffing remains a challenge for the entire hospitality sector. What has been your approach?
We prioritize attracting and retaining talents by focusing on personal development, offering a strong team culture rooted in Italian hospitality, and promoting from within. Our leadership is committed to fostering a supportive and engaging work environment, ensuring staff are motivated and aligned with our mission and values to provide exceptional service.
Is there a recipe to motivate and energize a team?
The key to motivating a team lies in creating an environment where each individual feels valued and empowered. We are deeply committed to ensuring that each guest enjoys a unique and personalized stay, where their needs are always anticipated. Excellence in service has always been our signature, making it a defining characteristic of Hotel d’Inghilterra.
How do you maintain consistency once you achieve a high standard of services?
Consistency is maintained through rigorous staff training, attention to detail, and a commitment to continuous improvement. Our focus on personalized service and ensuring that all team members embody the hotel’s values helps us maintain the highest standards. Regular feedback from guests is also essential in refining our services.
What is the importance of the balance between relevance and value?
Maintaining relevance in today’s luxury market while preserving the timeless value of a historical property like Hotel d’Inghilterra is key to our success. We focus on evolving with modern trends, such as sustainability and KM Lazio (regional products) in our culinary offerings, while ensuring that our core values of personalized service and historical integrity remain central.
Which are your top 5 off-the-beaten-track tips in Rome?
Vicus Caprarius: Follow the ancient water path of Rome.
Villa Medici: For a panoramic view of the city. Villa Medici can be also admired from our Penthouse terrace.
Palazzo Zuccari: Also known as the “Monsters’ Palace” near the Spanish Steps.
Galleria Doria Pamphilj: Experience the opulence of a Roman prince.
Sant’Ignazio di Loyola Church: Marvel at its fake dome and its baroque masterpieces.

Massimo Colli, General Manager, Hotel d’Inghilterra, Rome (Starhotels Collezione)
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