Six Senses Hotels has been expanding further, faster. What has been motivating developers / owners to opt for Six Senses as a third-party operator of their properties?
Our owners and developers understand the focus and intensity that Six Senses places on wellness. Good health, fitness and longevity is an integral component of the guest experience and we’re passionate about innovating at the brand and property levels. This is uniquely presented by all Six Senses spas which are present in every property location as well as at select partner hotels around the globe. Our on-site spa experts combined with our popular Visiting Practitioner Program, add depth to our aspiration that guests leave from a Six Senses spa or hotel felling mentally and physically better then when they arrived.
Our partners also find the Six Senses enduring sustainable practices to be a commitment that they share and one that adds emotional and tangible value to the brand and to individual properties. Owners are participating in the enviable positioning of the Six Senses brand since its founding just two decades ago.
Which are the competitive advantages of Six Senses both as a luxury hotel and Spa operator?
I am proud to say that Six Senses has been true pioneers in wellness within the hospitality world. Innovative programs that support guest well-being are constantly evolving and being refined in concert with top international experts. Sleep with Six Senses is a groundbreaking program that maximizes the sleep experience and adds a new dimension to business travel and holidays. Working closely with internationally renowned Sleep Doctor Michael J. Breus PhD, it is the most comprehensive and successful hospitality program dedicated to sound sleep. Other programs include Eat With Six Senses, which addresses how we source food, its quality and preparation, and Grow With Six Senses to assist younger guests on the path to a healthier and happier lifestyle. Six Senses Integrated Wellness is the overarching suite which offers personal evaluation by experts at Six Senses Spa and preparation of individual programs for participating guests.
You recently launched your first urban hotels. How are these properties different and what is your approach?
Six Senses Singapore is all about community – two hotels, one location. We’re partnering with local businesses to create experiences for business and leisure guests that are out of the ordinary and culturally insightful. We have a Chinese Medicine doctor on hand to suggest traditional therapies and potions. Morning yoga in an adjacent park is offered on a complimentary basis to guests. Our historic city tour goes beneath the façade, so guests can get a feel of old and modern Singapore. Classic tea service has been recreated for a touch of authenticity. And the list of authentic enriching experiences goes on. In developing Six Senses Duxton and Six Senses Maxwell which opens in December we’ve respected the heritage of the buildings and undertaken sustainable refurbishment efforts to bring them back to vibrant life. And there’s always a touch of quirkiness at our properties. When we open Six Senses Maxwell next month, we’ll introduce an old-fashioned tricycle that serves up a variety of complimentary ice cream flavors for hotel guests.
Your wellness offerings include visiting practitioners. Tell us more.
Visiting practitioners have always played an important role in the wellness offerings at our spas and hotels. As guests continue the search for an antidote to their busy lives, the demand for specialist therapies has grown in an equal measure. We welcome popular heroes in the fields of osteopathy, massage, reflexology and Eastern Medicine as well as new superstars whose exceptional reputation and client feedback have earned them a place on the calendar.
From fitness and recovery packages to purifying vibrations, Ayurvedic treatments, reflexology and deep tissue massages, experts in alternative medicine heighten and enlighten guest experiences. They include experts in the fields of spiritual healing and personal training as well as practitioners that specialize in lesser-known pneumopsicosomatic system treatment.
How important is innovation for the Six Senses?
Innovation is front and center and a super important factor in our DNA. We are constantly challenging ourselves in every aspect of our operations and the uniqueness of every location is respected. For example, Six Senses Bhutan incorporates a rich circuit of five locations into the guest experience. Exceptional out-of-the-ordinary guest experiences have been created and the spa celebrates Bhutan’s unique touchstone of gross national happiness.
Next year, we are going to introduce a member club concept called Six Senses Place in New York. I’ll share more details with you and your readers early in 2019.
Could you please elaborate on your Sleep With Six Senses standard initiative which your company claims it will improve the sleep quality of guests
Sleep With Six Senses starts with the fundamentals to the standard room setup of every guest accommodation. Mattresses are by Naturalmat Organic Bedding and complimented with Hanse Organic Pillows and Duvets. Organic Cotton sheets are by Beaumont & Brown and toweling and bathrobes are from Madison Collection.
Building upon those high-quality basics, guests have the option to upgrade their sleep experience with a package that includes the Sleep Bag, Valley Forge moisture-wicking linens and a Withings Aura Sleep Tracker that will be reviewed with an IWP (Integrated Wellness Practitioner) during a 30-minute personal consultation on day two of their stay. There is a choice of a bathroom amenity from Organic Pharmacy. Guests can further upgrade their sleep experience with several additional items such as the Sound + Sleep Ecotones Machine that produces 30 high-definition sound profiles from nature; specialty pillows for the body, side and back by Naturalmat; a dehumidifier/humidifier to compliment air-conditioning to perfect personal climate control.\
Your company has been a recognized as a pioneer in wellness. Tell us more about your approach.
We have a highly talented and intuitive dynamo, Anna Bjurstam, who oversees our wellness efforts and vision. Anna joined Six Senses in 2013, reenergizing the Six Senses Spa initiatives. In tandem with our wellness team, she is constantly searching for global trends and innovations that resonate with our guests. She establishes the brand’s differentiation factors, ensuring that each spa develops its own personality while maintaining the touch points and integrity of our wellness platform. Her 25-year career has been dedicated to wellness with her grasp of every aspect of spas having earned her a deserved reputation as a Master of Spa. Anna is a founding board member of the Global Spa Summit, an invitation-only event held yearly together with the Aspen Institute.
Luxury hospitality and wellness also impose the highest standards of service. Guests nowadays expect consistency whether on their return to the same property or experiencing a new one. Is there a particular recipe?
In an industry with players claiming service focus, Six Senses stands out as the brand with empathy. The exceptional service experienced by guests is a result of every host (that’s how we refer to our employees) believing in the brand and understanding the commitment of the group to guests, environment and the individual communities of which we are a part. Six Senses places a huge focus on hiring the best talent in the market, training and the empowerment of hosts. We know that this approach works, and I must give them all a pat on the back for winning the Travel + Leisure, Best Hotel Brand in the World, for the second year in a row.
Which countries / regions are you particularly targeting for your expansion? What novelties should we expect from the Six Senses in the short to midterm period.
This period could be described as the most exciting in our 20-year history as far as development is concerned. Before year end our resorts in Bali, Cambodia and the first three of five lodges in Bhutan will premier. We will also open the second hotel in Singapore. 2019 will see the opening of India and Israel. Beyond that we are developing or looking at projects in the US, UK, Italy, New Zealand and Australia – a great mix of urban and resort properties. And we’ve got some very cool wellness launches coming out in 2019 too.
Six Senses Hotels, Resorts & Spas
More from LEADERS
How is the hotel positioned in Barcelona’s competitive luxury hotel segment? El Palace Barcelona former Ritz Barcelona is probably the most …
How did your company perform in 2018 and what are your expectations for 2019? (no specific financials - only general …
Building a luxury hotel brand in Rome, one of the world’s most competitive markets (‘The First Roma’)
CPP-LUXURY.COM has recently interviewed Daniele Carta, Cluster General Manager of The First Roma Hotels, a contemporary style luxury brand which …