Bulgari Hotels & resorts has successfully established itself as probably the most successful diversification of a top luxury global brand from another sector. How would you describe the common denominators of the brand dna of the hotels and the main jewellery & watches business of the company?
We like to define ourselves as the jewellers of hospitality. the common denominators are the rarity of our projects, the precious craftsmanship, and the glamour.
How important are the brand associations with its italian heritage and the ‘Dolce Vita’?
Very important, this why we employ an Italian designer and we use the images of our archives for decorations.
All your properties are designed by famed Italian architect antonio citterio, with most of the hotels sharing a rather similar aesthetic. tell us more about this strategic approach to interior design.
Antonio Citterio Patricia Viel are the foremost Italian architects and interior designers, able to design our hotels from the whole building (Dubai) to the smallest details. This gives us huge consistency, whilst modulating the design according to the location
What is the profile of an ideal owner / investor of your properties especially considering the very high initial investment? How important is the branded serviced Bulgari Residences component associated with your hotels?
Our ideal owner is a sophisticated developer who knows and understands the brand. The branded residences component is very interesting inasmuch as it allows us to create a community around the hotel
Each of your hotels boasts a relatively small inventory of accommodations and often, one main restaurant. what motivates this size? Is there an ideal ratio between rooms and suites / villas at a Bulgari Hotel?
The relatively small size and high suite mix (over 35% ideally) allows for intimacy and personalized service
Besides aesthetics, your product is defined by the highest quality of materials and finishes, accommodations offering top standards of comfort and functionality. tell us more.
The design approach is very unconventional for a hotel company. We do not use hotel designers, hotel furniture, hotel details, but luxury residential ones.
All the main fine dining restaurants of your hotels are helmed by Michelin starred Italian chef Niko Romito. What motivates this choice?
With the growth of our collection it has become imperative to offer a consistent experience to our guests also in the culinary filed. niko and us share the same vision of luxury and we are obsessed with delivering a flawless execution everywhere
The spas and wellness component of a luxury hotel or resorts is often an operational challenge as well as a financial one. Tell us more about your approach to wellness
Our spas are all very successful. we like to differentiate the more treatment oriented spa side from the more personal trainer focused fitness centres where we have a very successful partnership with workshop.
The success of your brand in hospitality is heavily dependent on ensuring the highest standards of customer standards. How challenging is to not only achieve but ensure consistency of a high standard of customer service?
It all starts with the choice of the right professionals and the ability to have them embrace our philosophy. Working in a Bvlgari Hotel is seen asa privilege and hugely motivating
What are your future expansion plans. tell us more about the upcoming flagship opening in Paris?
We have announced Paris, Moscow and Tokyo, and we are actively looking at Rome, the U.S. and very few other destinations.
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