According to a report by CII-Kearney, the luxury market in India has grown beyond expectations at a rate of 20 per cent over the past year and is likely to grow at the same rate in the coming years as well. The Indian luxury market is estimated to have reached USD 5.8 billion.
Luxury has gone beyond Delhi, Mumbai and Bangalore to Chennai, Hyderabad and Pune. The latter three cities collectively have over 30 stores in apparel, accessories, watches and personal care, the report added. Similarly, North Mumbai and Gurgaon are two new distinct catchments that have emerged, it said.
Explaining the rapid growth of the luxury market, the report said, "Consumers are accepting and adopting global trends much faster than anticipated. Digital and social media have made it possible for companies to connect with the once hard-to-reach Indian consumer."
Car dealerships have the maximum penetration with more than 50 per cent of their dealerships outside the metros — Mumbai, Delhi, Bangalore, Chennai and Hyderabad, the report said. The report, however, pointed out that despite the growth, infrastructure challenges and regulatory constraints continue to exist and are unlikely to be resolved easily in the near future, creating doubts about the sustainability of this sector.
According to the report, the key challenge still remains in effectively reaching the target consumer. "The need for Indianisation is being realised by players and some efforts are visible in apparel, watches and cars. Challenges around infrastructure still remain," it said.
adapted from The Economic Times
More from NEWS
IHG announced that following an extensive refurbishment due to commence in early 2020, InterContinental Hong Kong, originally a Regent, will …
Intercontinental Hotels Group is reportedly working with a property investor to participate in the £1.2 billion (US$1.7 billion) auction of …