Isabel Marant has become the latest designer name to link with one of the giants of luxury fashion e-tail and has launched an online store in a partnership with Yoox Net-a-Porter Group (YNAP).
The company had announced a little over a year ago that it was linking with YNAP to relaunch its website and make the most of e-commerce opportunities. With this revamp, it is now retailing both its mainline Isabel Marant collection and its Isabel Marant Etoile label through the new e-store
The offer included its apparel, footwear, bags and other accessories. The site delivers to more than 100 countries and is available in six languages and nine currencies. The first 500 customers will receive a gift when their order is placed.
YNAP has been running e-stores for major design names for over a decade and currently handles e-tail for a number of heavyweights, including Marni, DSquared2, Valentino, Chloé, Giorgio Armani and Moncler, among others.
The influencer brand’s new e-store also includes ‘editorial’ features highlighting new stores, videos and images of the brands’ collections and other features. There will also be twice-monthly content called La Valise d’Isabel (or Isabel’s Trunk) where the label’s founder Marant will highlight selected pieces she has chosen.
As well as the new e-store, the site brings with it new packaging, the result of a collaboration with German painter Katrin Bremermann. The site was created by Paris-based agency June 21st, an apt link-up considering the launch date.
More from NEWS
Reinterpreting an iconic model, Breitling presents the Navitimer 8 B01 chronograph. Breitling is a highly versatile brand, but one of …
British Haute Couture House of Ralph & Russo will be opening a new flagship store in New York on Madison …
Chiming carillon and repeater watches make time audible and rank among the most fascinating products of haute horlogerie. This genre …