The new IWC boutique is located at Via Maistra 17, in the centre of St. Moritz. Covering an area of around 40 square metres, it welcomes visitors with an interior in a classic, luxurious IWC design featuring dark wood, glass and natural stone.
The design reflects IWC’s aspirations to combine precision engineering with a finely developed sense of aesthetics. The open fire and a ceiling fresco by Italian artist Luca Pancrazzi provide eye-catching highlights. Visitors have the opportunity to discover the entire collection, consisting of IWC’s Pilot’s Watch, Portugieser, Ingenieur, Aquatimer, Portofino and Da Vinci families.
Likewise available in St. Moritz are the special limited editions, which can be found exclusively at IWC boutiques. The store is managed by Bucherer, an IWC retail partner for many years and one of Switzerland’s leading watch and jewellery specialists.