Swiss luxury watchmaker Jaeger-LeCoultre has opened its first flagship boutique in New Yor, its 8th mono-brand store in the U.S. Situated on the prestigious Madison Avenue, the new Jaeger-LeCoultre boutique covers 700 square feet. At the entrance, a rotunda-shaped area will introduce the newest collections from the house, as well as its icons. This space also houses Jaeger-LeCoultre’s Grand Complications and High-Jewelry timepieces and its Atmos clocks.
n street level, there is an installation of an entire wall of watch movements. This showcases the expertise and range of the house, with both simple and complex mechanisms, including ones with more than 1,400 pieces. A VIP lounge will welcome collectors and brand fans alike.
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