Jaeger-LeCoultre Philippines has reopened its flagship store in Ayala Center’s Greenbelt 5 in Makati. “It’s not a store, it’s a boutique with an experience,” says Jaeger-LeCoultre Southeast Asia/Oceania MD Maxence Kinget. “For us it’s very important there is emotion and discovery, the two key mindsets when we designed the boutique.”
Lucerne started distributing the Swiss luxury-watch brand in the Philippines in 2000, opening the first boutique at Greenbelt 5 in 2008. Lucerne MD Emerson Yao was at the relaunch along with Kinget.
Photographs in the 40 sqm boutique tell about the brand’s 184-year heritage, and behind the display cases is a cozy space where staff members can sit with clients at a desk for a closer look at the watches.
Meanwhile, Lucerne has just opened L’Atelier Lucerne at Shangri-La at the Fort, which includes a corner for Jaeger-LeCoultre. The brand’s watches are also available at Lucerne showrooms.
More from NEWS
IHG announced that following an extensive refurbishment due to commence in early 2020, InterContinental Hong Kong, originally a Regent, will …
Intercontinental Hotels Group is reportedly working with a property investor to participate in the £1.2 billion (US$1.7 billion) auction of …