Jigsaw is opening its new flagship store in the landmark West End development St James’s Market on Thursday 20 October, unveiling its most luxurious statement to date.
The bespoke St James’s Emporium will build on the brand’s award-winning Duke St Emporium concept, also designed by London creative agency Dalziel & Pow as a meeting place for fashion, art and leisure.
Statement artworks and lighting will inject personality to the store, while a floating mezzanine layer, bold messages in relief text, and contrasting layers of terrazzo marble and skimmed plaster will give the space a unique and eclectic style.
The space will spread over circa 3,000 sq ft, offering Jigsaw’s full range of men’s and women’s clothing, footwear and accessories, and include a 1,000 sq ft shop-in-shop for sister brand The Shop at Bluebird.
The Crown Estate and Oxford Properties’ £400m St James’s Market redevelopment is set to become a new world-class fashion, lifestyle and business destination for London. In addition to Jigsaw, the scheme’s location and proposition has attracted leading brands such as Smeg, ASSOS and Barbour International, all of which will open flagship stores at the development.
Peter Ruis, CEO, Jigsaw said: “St James’s Market is the natural home for our new bespoke Emporium, located in this iconic part of London synonymous with British style, craftsmanship and luxury. We’re thrilled to be part of this landmark development which blends the historic with the new to re-establish the area as a world-class retail and lifestyle destination.”
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