The collection will make its debut at Off-White’s Spring/summer 2018 show during Paris Fashion Week. The line is one of many recent collaborations between streetwear and luxury labels.
The Off-White c/o Jimmy Choo will be shown on September 28 during Off-White’s Paris show. Continuing the see-now, buy-now trend, the collection will be available for pre-order on Jimmy Choo’s website immediately following the show, with an official launch scheduled for February.
The collaboration echoes recent partnerships between luxury labels and streetwear brands, such as Louis Vuitton’s highly anticipated collection with Supreme and Manolo Blahnik’s past collaborations with Vetements. Alexander Wang also recently created a limited-edition Swarovski-encrusted clutch with Judith Lieber, which made its first appearance at the designer’s Spring 2018 show during New York Fashion Week.
The Jimmy Choo line also follows the many diverse partnerships Off-White designer Virgil Abloh has established since founding his line. In recent months Chicago native has announced collaborations with Warby Parker, Ikea and the New York City Ballet.
In August, Abloh announced his upcoming Spring/summer 2018 show would take its inspiration from the late Princess Diana. The show comes shortly after the 20th anniversary of her death in a Paris car accident on August 31, 1997. Off-White will also livestream the show on Facebook.