British high street department store John Lewis has announced plans to launch its first luxury womenswear brand, Modern Rarity, with the aim of offering shoppers classic shapes for a reimagined wardrobe.
Launching in stores and online on 8 September, 2016, the collection includes 90 timeless pieces, from knitwear and outerwear to shirts and tailored trousers.
According to British media, each season the retailer will invite guest designers to create a capsule collection for the brand. For AW16, John Lewis is partnering with shirtmakers Palmer//Harding, who designed five shirt styles for the collection. This is the first time Palmer//Harding collaborate with a high street brand.