The most recently built Jumeirah Al Naseem in Dubai is undoubtedly the global flagship of the U.A.E. based luxury chain. Under the leadership of CEO Jose Silva, Jumeirah Al Naseem became the first luxury hotel in the world to be awarded the prestigious Safeguard label by global hygiene specialist Bureau Veritas Group, thus certifying that the hotel meets the highest standards prevent the spread of Covid-19, protecting both staff and guests.
Nowadays, Jumeirah Al Naseem also boasts the most sophisticated dining offering, catering to the needs of the most discerning guests, with an ideal blend of both local patrons and hotel guests. It is not only the diversity but also the novelty in the approach of each cuisine, from presentation, quality of dishes, high service standard as well as interior design.
The first venue developed from scratch has been Kayto, the aim being able to create stand-alone dining concepts which could be re-interpreted at other properties. In a sleek contemporary decor and spectacular sea-views, beaches and Burj Al Arab. The Peruvian-Japanese fusion is equally desirable for a casual purpose or a special occasion. Service is simply flawless – intuitive, elegant and passionate.
The main dining venue of Al Naseem is Rockfish, with mix of seafood and grill proposals, including an exquisite outdoor dining space on impeccably finished wooden floors. Rockfish is also, for the moment, the main breakfast offering, with all dishes served at the table and no buffet style. The seafood menu takes inspiration from Chef’s Garfagnini’s Tuscan roots, along with passion, tradition and simplicity in the main ingredients of his dishes.
On my return, less than 3 weeks after Dubai’s re-opening, I was most impressed how Al Naseem has maintained its positioning as a top choice for locals, providing for sophisticated ”seen” and ”be-seen”. The lobby lounge is a one of the must venues of the entire hotel, in a very Parisian atmosphere of the interior design, guests being able to have any meal of the day, besides the essential coffee and tea.
Rooms are among the largest in Dubai, with Spa-like oversized bathrooms, with a free-standing bathtub, vanities for him and her as well as a giant walk-in shower. Bespoke bathroom amenities by haute-parfumerie brand Amouage complement the luxurious feel of the bathrooms. The hotel also has a large ratio of suite inventory, ideal for longer stays of families.
The majority of accommodations have balconies or terraces overlooking the beautifully manicured gardens and maze of swimming pools, including one dedicated exclusively to adults. But without any doubt, one of the biggest attractions of the luxury resort is its long and wide stretch of soft natural sandy beach. This year, Jumeirah Group added to the beach stretch the first of three temperature controlled infinity pools constructed on the beach surface, ideal for the ultimate relaxation during the hotter months.
Varying in size and landscaping, Madinat Jumeirah has the most comprehensive offering, ideal for those seeking entertainment or serenity – dedicated adult and children pools. Beaches and swimming pools are not only impeccably clean but also very well served in terms of service and security, with certified lifeguards on call and on site during the entire day.
You will exceptionally enjoy the extremely comfortable bedding and superb linen. Beds feel most fresh and crisp, also in keeping with the ultimate cleaning and disinfection measures. Similarly, you will be impressed with details such as the finest Egyptian cotton towels.
This year, Jumeirah Al Naseem is also introducing its brand new Ocean Suites and its Royal Penthouse Suite with its very own private infinity pool. The Royal Penthouse Suite covers an impressive 690 sqm of indoor and outdoor living, spanning an entire floor, with a private elevator direct access. The predominant colour scheme is light beige, pastel with a plush, cozy feel – abundant in a WOW factor, especially when stepping onto the large terrace with direct views onto Burj Al Arab.
Despite the sheer size of the resort, Jumeirah Al Naseem’s success comes not only from its unique product, positioning and l0cation, but also from its solid standard of service regardless of the outlet, time of the day or capacity. Staff are firmly yet kindly courteous, genuinely pleased to serve and above all, very attentive and careful. The added challenges of the pandemic have prven to be a task successfully embraced by the entire team, as a new culture, exceeding solidarity and exuding respect.
New developments in the making by Jumeirah Group include a brand new ultra-luxury all-suite hotel (in advance stages of construction) within 500 meters from Jumeirah Al Naseem, an expansive luxury Talise Spa and a new pop-up dining. Earlier this year, Jumeirah’s dining offering was completed by the pop-up dining of French Riviera (a few minutes walk from Jumeirah Al Naseem)
Oliver Petcu in Dubai
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