My very first experience of a Jumeirah Hotel, the Jumeirah Al Naseem part of the Jumeirah Madinat beach front complex, has not only exceeded my expectations but it has also changed my perception of the Jumeirah hotel brand.
Set across its own 2 km private beach, Madinat Jumeirah Resort is an authentic recreation of ancient Arabia, capturing the natural beauty of the region. Madinat Jumeirah comprises two other hotels: Jumeirah Al Qasr, Jumeirah Mina A’Salam and 29 traditional summerhouses in Jumeirah Dar Al Masyaf and 7 Jumeirah Malakiya Villas. Whichever hotel they choose, guests can make use of the facilities of the entire complex. The beach, unlike at other resorts actually has waves, which makes it an even more genuine experience.
Although quite a large property in terms of room inventory, the Jumeirah Al Naseem team succeeds in providing a personalised experience, with most of staff going out of their way to please guests and fulfil the expectations of the most demanding guests. From the seamless check-in and arrival experience, to the beach and the pools as well as the restaurants, service is most importantly genuine and consistent.
I was pleased to encounter staff who have been with Jumeirah for many years, some since the opening. This is clear indication of the human resources culture that Jumeirah Group seems to have been mastering. There is also a genuine pleasure to serve – clearly a motivating factor for all the returning guests. The resorts are family friendly, however, there are also areas including pools and beaches which are dedicate to adults for a more serene atmosphere.
Equally, despite the many recent openings of luxury resorts in Dubai, some under prestigious luxury hotel flags, Jumeirah enjoys a loyal base of returning guests, with quite a wide mix of nationalities. But probably the biggest achievement is the fact that the resorts provides such a wide range of relaxation and dining options that many guests prefer to spend their entire vacation within the premises of the resort complex. Whichever accommodation they stay in, guests can make use of all facilities.
One of the highlights of my stay was undoubtedly the Talise Spa, which counts 26 treatment rooms, inclusive of three couples’ suites with a wide range of facials, massages and body treatments. The Spa has a multi-brand offering of beauty products, including my favourite The Organic Pharmacy brand. There is a wide range of relaxation areas and guests can also experience the infra-red sauna, steam rooms, plunge pools and a private yoga studio.
My favourite dining spots were the impeccable Lebanese cuisine Khaymat al Bahar Restaurant overlooking the pool of Al Qasr, for its impeccable food and service and Rockfish, the seafood restaurant at Jumeirah Al Naseem. I also tried Hide, an American style diner serving some of the best steaks in town. In total there are currently 50 dining outlets throughout the Madinat Jumeirah complex.
The dining offering of the entire complex will see a complete transformation under the guidance of Michael Ellis, formerly the head of the Michelin Guide and close supervision of Jumeirah’s new CEO, Jose Silva.
While the relatively new Jumeirah Al Naseem features a fresh contemporary interior design with pastel colors, boasting some of the largest accommodations in Dubai, the other hotels in the complex are likely to be redesigned in stages, n the near future, to reflect the nowadays trends, while maintaining their subtle Arabian touches.
The rooms at Jumeirah Al Naseem feature an oversized bathroom with vanities for him and for her (bespoke amenities by Amouage) and a most comfortable bed with the finest high-thread satin cotton linen. Air-conditioning, which is critical in Dubai’s heat, is exceptionally silent and the temperature can be fine tuned. There are touch pad controls for the lights, AC, DND, curtains and blinds.
There is a wide range of activities, from water-sports to golf. Madinat Theatre in the heart of the bustling Souk Madinat Jumeirah, hosts musicals, stand-up comedy shows and ballets. It can accommodate large-scale shows, create a close comfort enabling the audience to connect with the production and the performers. The Alladin show will be on stage at the Madinat Theatre from 19-28 December 2018. The Souk area is an ideal shopping experience for those looking for the perfect souvenir.
Oliver Petcu in Dubai
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