Since taking over as CEO less than 2 years ago, Jose Silva has been making crucial strides for the Jumeirah Group which had been dormant for several years under several previous executive teams. Silva’s first major step into his new strategy was to secure the full support of the owners of the group with the ultimate goal of turning Jumeirah Hotels into what Emirates Airlines is for the world.
Silva put together a stellar executive team for the group, including former Michelin Guide head Michael Ellis as Chief Culinary Officer; Ivan Goh Senior Vice President, Rooms & Operations (previously opened 80 Four Seasons Hotels or Florence Dubois, Chief Brand & Communications Officer (with 25 years of experience in similar senior positions at various international luxury hotel groups).
In the meantime, he has been consolidating the senior management team of the Jumeirah flagship properties in Dubai, which are both owned and operated by the group. A brand new all-suite luxury hotel is currently under construction (at a very fast pace), with a perfect location between the Jumeirah Beach Hotel and The Burj Al Arab.
A brand new restaurant with the first new concept overseen by Silva and Ellis was opened earlier this year at Jumeirah Al Naseem. The Argentinian / Japanese fusion KAYTO Restaurant has been a success from the day it opened. With the new restaurant, Silva confirmed that he aims to develop such individual dining concepts that can be implemented even as stand alone or within other properties. The menu follows the philosophy of a luxury affordable menu. The menu at Al Naseem’s other restaurant Rockfish has been updated to include a wider selection of homemade pastas and risottos from the best of Italy.
Currently under construction are two chilled water pools on the sandy natural beach of Madinat Jumeirah This will be a major value added, ideal for the warmer months. Madinat Jumeirah commands an impressive two kilometre long stretch of natural sandy beach – the finest such natural beach in Dubai.
The website of the company has been completely overhauled, with a much more sleek yet very elegant look & feel. Beyond aesthetics, the new website is easier to navigate and it also instills an upgraded luxury brand positioning. As an icon of the group. Burj Al Arab is now placed separately on the website.
The entire social media presence of the group has been enhanced and upgraded with highest quality professional imagery, both photos and videos for all the Jumeirah properties. What is most impressive is the branding coherence and consistency across all properties, for both the property owned and managed and those which are only managed.
The next priority of the group is wellness and Spas, with an overhaul of the Talise Spa brand of the group. The group is already experimenting, for instance, the addition of a facial to some massage treatments – already showing positive results and feedback. More organic based are likely to be added at the Talise Spa locations.
Opemimg in 2020 are three new exceptional Jumeirah Hotels properties – a luxury resort in Bali (all private-pool villas), Jumeirah Muscat Bay in Oman and luxury business hotel in Guangzhou. Jumeirah’s Carlton Tower Hotel in London (property owned & managed by Jumeirah) has been closed earlier this year to undergo a complete renovation, with reopening estimated 2020.
To highlight the importance of Jumeirah’s further expansion into luxury resorts, the group has appointed Amit Majumder as Vice President, Boutique Resorts, for Jumeirah Hotels & Resorts. Majumder will be based in Dubai at Jumeirah’s headquarters. His new mandate will include overseeing Jumeirah Vittaveli, as well as the development of expansion plans for high end luxury boutique resorts within the Jumeirah brand.
Luxury veteran hotelier Rajesh Jhingon has been appointed as Regional Vice President for Jumeirah Hotels and Resorts and leads the operations and management of four distinct hotels: Jumeirah Al Naseem, Jumeirah Mina A’Salam, Jumeirah Al Qasr and Jumeirah Dar Al Masyaf. With more than 18 years’ hospitality experience, Rajesh is a passionate service-driven hotelier and has worked in both leading luxury resorts and city-centre hotels in the Maldives, Singapore, Las Vegas, Manila, and his home country of India. Prior to joining Jumeirah Group, Rajesh held the role of Senior Vice President of Resort Operations for Solaire Resort and Casino in Manila for four years. Rajesh has been instrumental in the positioning of quality hotel openings and refurbishments, including the opening of Mandarin Oriental Las Vegas in 2008 and the multi-million dollar renovation of Mandarin Oriental Singapore in 2004.
Jumeirah’s London regional office has been reinforced with the appointment of Aaron Kaupp, Regional Vice President of London properties and Jumeirah Frankfurt, and General Manager of The Carlton Tower, Jumeirah. Aaron is expected to play a major role in leading the highly anticipated re-opening of the iconic landmark in London, The Carlton Tower, Jumeirah. Aaron joins Jumeirah from Le Royal Monceau, Raffles Paris, where he has been General Manager since 2016.
More from LEADERS
The long term sustained success of the St Regis Rome while never closing – GM Giuseppe de Martino (Exclusive Interview)
St Regis Rome has remained open throughout the very challenging times of the pandemic. How is now the luxury hotel …
A fresh perspective on luxury hospitality from Shanghai – Robert Hauck of The Langham Xintiandi (Exclusive Interview)
You started your career in hospitality in 1993 and your experience includes senior positions with several of the world’s luxury …
The Gritti Palace reopened in 2013 after stunning restoration, renovation and reconstruction works - all with a major investment. To …