The line is expected to be affordably priced within GAP’s range of less than USD 100 per item, much more affordable than the Yeezy clothing line that Kanye West last presented earlier this year at Paris Fashion Week. The partnership will showcase “modern, elevated basics for men, women and kids at accessible price points,” according to a statement from Yeezy.
GAP’s slipping sales in recent years mean that it could use the infusion of hype that Kanye West achieved with his sneakers collection with Adidas. The.German based sportswear giant has shut over 3,300 stores and furloughed 80,000 employees due to the pandemic
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” Mark Breitbard, Global Head of GAP brand, said in a release.
Yeezy Gap will just include clothing for now, while Adidas will still produce sneakers under the Yeezy name. Yeezy’s value was estimated at $2.9 billion in April, according to a release.
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