Illustrating the commitment of the new owners of Lagerfeld, the Apex Partners, Karl Lagerfeld announced the opening of a new flagship store in Paris. The new store in the chic Saint-Germain district (194 Boulevard Saint-Germain), will cover a surface of 190 sqm on two floors and will feature the “world of Karl,” blending his various fashion labels with objects selected by the multitasking designer, such as photography and design books, watches and sunglasses.
The decor concept by Lagerfeld is to blend black, white, mirrors and backlit walls as a graphic backdrop for the merch. Accessories and special items are to get pride of place on the main floor, with clothing — including the Lagerfeld men’s line produced by a German licensee — featured on both levels.
Earlier this year, Apax introduced a masstige range for men and women under the Karl label, and the new premium Karl Lagerfeld Paris collections, produced and distributed under a licensing agreement with Italy’s Ittierre SpA.
adapted from WWD
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