Italian luxury house of Kiton has signed a strategic partnership with Benetti, one of the world’s oldest yacht builders. Under the terms of the deal, Kiton’s tailors will be available to lend their skills to Benetti’s top clients and the apparel brand’s customers will gain access to the world of Italian yachts.
“The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle,” said Antonio de Matteis, CEO of Kiton. “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”
Fabio Ermetto, chief content officer of Benetti, said the “distinctive style of two ambassadors of Italian manufacturing excellence is ideally suited to this agreement which will accompany us in boat shows throughout the world and other spheres, as well.”
The partnership will be evident at international boat shows scheduled for the remainder of this year in Cannes, Monte Carlo, Fort Lauderdale, Miami, Dubai, Singapore and Hong Kong.
Benetti’s clients will be able to arrange private appointments at Kiton’s offices while Kiton clients will be available to visit Benetti’s yacht lounges.
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