Italian luxury lingerie and ready-to-wear house of La Perla is relaunching its men’s line, under the creative direction of Emiliano Rinaldi. The new line featuring 31 looks will be presented at Pitti Uomo in Florence on June 19th.
The company plans to open dedicated men’s stores, the first La Perla Homme store designed by Roberto Baciocchi will be open in London’s Mayfair on Mount Street early 2015. Three dedicated men’s boutiques are planned to open by end of 2015. The company will also redesign some of its existing stores to include menswear.