Luxury Japanese carmaker Lexus debuts an innovative luxury lifestyle experience centre where people can have a complete interraction with the brand “without driving the vehicle”. The first location is opening this month in Tokyo’s Aoyama district, and the new design-orientated building will include a café, shops, an auto exhibition space and more.
The Tokyo brand is split into two levels. A café serving world-renowned coffee, and what Lexus calls a Garage – exhibiting car culture and lifestyles. Tokyo visitors will find a Lexus shop, items produced by brand companies that harmonize with Lexus’ philosophies”, and a library lounge serving modern-Tokyo menu foods. Upcoming similar openings: New York and Dubai.
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